About the Marketing Calendar

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Use our marketing calendar to visualize when and how you connect with your audience. The calendar displays your scheduled and completed marketing emails, social posts, and digital ads.

In this article, you’ll learn about Mailchimp’s marketing calendar.

Mailchimp’s marketing calendar view displays your marketing messages on a monthly calendar. Filter your calendar to display your marketing for a specific audience or all audiences and enable send day optimization to find the best day to send emails to your customers based on their industry. To learn more, check out Use send time optimization.

The calendar will display these types of marketing messages when they are completed or scheduled.

  • Regular emails
  • Plain text emails
  • A/B testing emails
  • SMS texts
  • Social posts

View your marketing calendar

To view your marketing calendar, follow these steps.

  1. Navigate to your Campaigns.
  2. If you have more than one audience, click the Audience drop-down and choose the one you want to work with.
  3. Click Calendar.

Nice! You’ll see your completed and scheduled marketing messages month to month. Click on a campaign to see more details. Completed campaigns will show a report while scheduled campaigns will have the option to pause and edit them.

Marketing Campaign Calendar - Detail View

Next steps

Now that you're ready to add campaigns to your marketing calendar, here are some guides to help you get started.

Schedule a Social Post

Schedule or Pause a Regular Email

Turn on Send Time Optimization