Nuture LinkedIn leads with Mailchimp

Integrations

Streamline lead management by connecting leads from LinkedIn to Mailchimp*.

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Cost : Free

Developer : Mailchimp

Languages : English

• #1

email and marketing automation platform* - ## >99%

average email deliverability rate - ## 500 million

emails sent each day on average

Send tailored campaigns in Mailchimp to help turn LinkedIn leads into customers

Connect your LinkedIn and Mailchimp accounts

Use this integration to allow data from your lead ads in LinkedIn to sync to Mailchimp for a more simplified leads management workflow.

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Easily track and organize your leads

Sync LinkedIn leads to Mailchimp after connecting your accounts to minimize manual imports. Use tags to organize those contacts based on the data you learned about them from your lead forms.

Explore how to use tags

From leads to conversion with automated journeys

Create targeted, multi-channel customer journeys based on lead demographics or other data they entered into your lead forms, keeping them engaged and moving toward conversion.

Explore automations

Help optimize your acquisition strategy with actionable insights

View detailed reports on how your lead ads are performing, tracking contact engagement and campaign performance, so you can refine your approach and drive potential conversions.

Explore analytics and reporting

What does it do?

Here are some popular ways to use this integration. Features and functionality vary by plan.

• Streamline your lead management process

• Sync your leads from LinkedIn to Mailchimp to help minimize manually managing your lead data. Then, nurture those contacts by sending personalized email campaigns in Mailchimp.

• Add tags to categorize leads from specific forms, and group leads into segments based on shared interests or the type of service they're seeking, making it easier to send the right message to the right audience.

• Drive engagement and conversions

• Create automated pathways that help turn LinkedIn leads into customers through personalized content and offers.

• Gain deeper visibility into how your leads are performing with Mailchimp’s analytics and reporting tools. Analyze key metrics to optimize your approach when needed, so that you can help convert leads effectively.

Resource articles

Connect or disconnect Mailchimp and LinkedIn

Audience segmentation tools for advanced marketing campaigns

Requirements

• You must have at least 'Manager' access to at least one valid LinkedIn ad account and/or 'Administrator' access to a Company Page to share data between LinkedIn and Mailchimp.
• Mailchimp accounts have up to 5 user levels. Each level has different permissions that impact their role within the account. To learn more about user levels, check out how to manage users levels in your account.
• See Connect or disconnect Mailchimp and LinkedIn for more information on settings and other considerations in your Mailchimp account before connecting.

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Disclaimers

1. Integration: Mailchimp and LinkedIn sold separately. Integration available. Availability of features and functionality varies by plan type. For details, view Mailchimp plans and pricing.
2. #1 email marketing platform: Based on December 2023 publicly available data on competitors' number of customers.
3. By clicking ‘Connect’ you agree to our additional Marketplace terms. For more details, review our privacy policy.