Edit Group Categories and Names

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If you've already set up groups for your audience, you can change the group categories and group names at any time.

To change your group categories and names, follow these steps.

  1. Click Audience.
  2. In the More options drop-down, choose Groups.
  3. If you have more than one audience, click the Audience drop-down and choose the one you want to work with.
  4. Click the drop-down arrow next to the group name you want to edit, then click Rename. Edit to make your changes, and click Rename group category.
  5. Click View group next to the group options you want to edit. In the Actions drop-down, click Rename. Edit to make your changes, then click Rename group option.

Create a New Audience Group

Use groups to let contacts categorize themselves based on their interests and preferences.