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Your Mailchimp account contains data about your campaigns, website, audience, and more. Mailchimp compiles this data into various reports that provide powerful insights to help inform your next steps and marketing strategy. Use reports to help you understand who your audience is, what’s working with your marketing, and where your revenue comes from.
In this article, you’ll learn about reports and how to find them in your account.
Campaign reports
A campaign is any distributed content that's created and measured in Mailchimp, including regular emails, automations, landing pages, and ads. All campaign reports can be found in the Campaign Reports section of your account.
Email campaign reports
Email campaign reports contain a summary of the campaign’s performance, including who received the campaign, when they opened it, what links they clicked, and how many successful deliveries were made. You can click through the report to view more detailed stats and to discover deeper insights about your campaign’s performance. Use Custom Reports to create and build a report with the metrics that matter most to you.
About Email Campaign Reports Create a Regular Email Campaign Create a Custom Report
SMS reports
SMS reports contain information about how your text messages perform with metrics such as delivery rates, click rates, and revenue generated.
Classic automation reports
Classic automation reports are similar to email campaign reports, except they show complete automation statistics as well as individual statistics for each email within the automation.
About Classic Automation Reports About Classic Automations
Landing page reports
Landing page reports help you measure how your pages perform with metrics like views, clicks, signups, and revenue.
Landing Page Reports About Landing Pages
Ad reports
Ad reports help you measure engagement and audience response for your ad including views, clicks, and return on investment (ROI).
Social post reports
Social post reports contain information about how your posts perform including reach, impressions, likes, and shares.
About Social Post Reports Create a Social Post
Surveys
Survey reports contain information about who responds to your survey as well as details about individual responses.
Marketing automation flow reports
Marketing automation flow data and reports are found throughout the automation flow. You can track your contacts’ progress through the flow, see stats for each step, and view individual email reports.
About Marketing Automation Flows View Automation Flow Stats and Queue About Marketing Automation Flow Reports
Website reports
Website reports help you monitor traffic and learn how visitors interact with your site. Use the report to view metrics like pageviews, signups, and the conversion rate for email marketing subscriptions.
About Website Reports About Your Website in Mailchimp
Audience data
Use the audience analytics pages to view information such as recent growth, predicted demographics, campaign engagement, and contact location.
E-commerce data
If you have an e-commerce store connected to your Mailchimp account, you can find data about revenue in various reports and dashboards.
- Email campaign, automation, and landing page reports These reports contain information about revenue generated from the campaign.
- Ad reports Reports generated from Google Remarketing Ads include information about return on investment (ROI), first time customers, total revenue, and more.
- Audience analytics View the revenue attributed to each of your sources, as well as source performance over time compared to the previous 30 days.
- Conversion insights dashboard Track your connected store’s revenue patterns and discover optimization opportunities to drive greater sales growth.
- Website dashboard View orders, total revenue, average order value, and purchase conversion rate in the Business Highlights section of your website dashboard.
Integration data
When you integrate Mailchimp with other tools and apps, your data collection can expand. Some integrations include reports that work alongside your Mailchimp data. These reports might be viewed within Mailchimp or within the integrated tool. Check individual integration descriptions for more information about the available data and reports.
Here are some common integrations to get you started.
View Google Analytics data in Mailchimp View SurveyMonkey survey results
Related
About Open and Click Rates
Mailchimp's reports include open and click rates. These rates help you track audience engagement. Use them to learn what subject lines and content perform well.
Download a Campaign Report
Learn how to export and share campaign reports in Mailchimp.
About Campaign Benchmarking
Campaign benchmarking shows you how your email campaign performance compares against that of similar businesses.
