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移除书签Best Practices for Switching to Mailchimp
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Switching marketing platforms can seem overwhelming, but it doesn’t have to be. Before you switch, download your contacts from your email service provider (ESP) or customer relationship manager (CRM) so you can add them to your Mailchimp account.
In this article, you’ll learn some of the best practices for switching to Mailchimp.
Getting started with Mailchimp
Mailchimp provides a number of tools to help you speak to your audience, and we’re constantly evolving our platform with you in mind. Check out our guides to see how we can fit into your marketing strategy.
Mailchimp Resources Getting Started with Mailchimp What’s New in Mailchimp
You can easily switch from any platform to Mailchimp. We have resources and onboarding professionals to help you get started.
Sign up for Mailchimp
To get started, sign up for a Mailchimp account. All new accounts start on the Free plan. After signup, you can import your contacts right away. Audiences with 250 contacts or less can remain on the Free plan. Upgrade to a paid plan when you reach more than 250 contacts.
Sign up for Mailchimp About Mailchimp Pricing Plans Upgrade Your Account
Manage your audience
At Mailchimp, we store your contacts’ data in an audience. You can work in 1 audience or multiple audiences, depending on your plan. We recommend 1 main audience that uses groups, tags, and segments to organize contacts. This will allow you to send to all contacts at once, or send targeted content to specific segments of your contacts.
Consider more than 1 audience if you manage multiple clients or need to advertise different brands to specific sets of contacts. But keep in mind that separate Mailchimp audiences are independent of one another, even if they’re in the same account. Audiences don't share contact data or campaign statistics, and duplicate contacts across audiences will be counted more than once.
Import your contacts
If you import contacts from another email or marketing service, you may need to reorganize or reconfirm your email addresses. When you download contacts from your previous provider, keep subscribed, unsubscribed, and cleaned contacts in separate categories for importing. This will help prevent any compliance or delivery issues, reduce abuse complaints and bounces, and may increase your engagement.
Import Contacts to Mailchimp Reconfirm Contacts About Your Contacts
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Examples of Compliant and Non-Compliant Lists
We provide common examples to help decide if your email list is ok to use with Mailchimp.
Import Suppression Lists
A suppression list serves as a list of contacts that you don't want to receive your email communications, or a do not contact list for your email sending.
