Use Logo Content Blocks in the New Builder

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Use Logo content blocks to place your branding within your email. Logo content blocks automatically pull in your default logo from the content studio. You can also replace your default logo from this block.

In this article, you’ll learn how to use Logo content blocks in the new email builder.

Before you start

Here are some things to know before you begin this process.

  • This article tells you how to use Logo content blocks for the new builder. For more information on the legacy builder, check out Design an Email with the Legacy Builder.
  • Logo content blocks let you customize different alignment and padding settings for desktop and mobile versions of your email. Switch the Link Desktop and Mobile Styles toggle off in the editing panel to set separate values for those styles.
  • To learn how to set your default logo, check out Set a Default Logo.

Note

For more information on each email builder and their content blocks, check out About Mailchimp’s Email Builders.

Use Logo content blocks

To use a Logo content block, follow these steps.

  1. Click a Logo block, or click and drag a Logo block into your layout from the side panel.
  2. In the Logo menu, click Set Logo. Use Logo Content Blocks in the New Builder - 图1 If you’re updating your logo, you’ll first need to click Replace Logo. Use Logo Content Blocks in the New Builder - 图2
  3. In the content studio, click the image you want to use as your logo.
  4. To choose a logo for this email only, click Insert. Use Logo Content Blocks in the New Builder - 图3
  5. To set a new default logo, you’ll first need to click the drop-down next to View Details and choose Set My Logo.
  6. Click and drag the borders or corners of the image to crop or resize it as needed.
  7. In the Logo menu, set the image Alignment as left, center, right, or full. Use Logo Content Blocks in the New Builder - 图4
  8. If you want the logo to link to a page or profile on the web, add a URL to the Link to field. Use Logo Content Blocks in the New Builder - 图5
  9. In the Alt Text field, add descriptive text to make your email more accessible. Use Logo Content Blocks in the New Builder - 图6
  10. Choose your Block Background color and adjust the block Padding. Use Logo Content Blocks in the New Builder - 图7

Enable dynamic content

You can turn any content block into dynamic content that displays different content to recipients based on conditions you set. This helps target different types of contacts at the same time with a single email.

To learn more about dynamic content and how to enable it in your content block, check out About Dynamic Content.