About Email Footers

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The email footer is a content section located at the end of an email that typically contains information about you, the sender, and links for recipients to unsubscribe or forward the email. All Mailchimp templates include a footer with default content from your audience details.

In this article, you'll learn about the types of content we include in your email footer and what you can customize.

Required footer content

Anti-spam laws and our Terms of Use require you to include certain information in every email you send. We're here to help you get this right, so all Mailchimp templates include the following required content in the email footer for you.

The *|UNSUB|* merge tag The default *|UNSUB|* merge tag generates a link to your Mailchimp-hosted unsubscribe form where subscribed contacts can opt out of your emails. This helps keep your audience clean and your reputation intact. If our system doesn't find the unsubscribe link with the *|UNSUB|* merge tag in your email, we'll add it in an extra footer with the linkable *|UNSUB|* merge tag to the end of your email.

Your physical address The address must be an address where you can receive mail, and can't be an email address or website. If you work from home and don't want to share your home address, we suggest that you use a post office box.

Referral program Do you have a Free Marketing plan with Mailchimp? We require that Free accounts include a Referral badge on all emails. Paid users who want to earn Referral credits can enable the Referral badge in their account settings or on individual emails.

Mailchimp's Standard Terms of Use Anti-Spam Requirements for Email Add an Unsubscribe Link Alternative Physical Address Ideas Add or Remove Referral Badge

Recommended footer content

We'll automatically include your permission reminder, an update your preferences link, and the copyright year in your email footer. While these items aren't required, we recommend that you include them. You can customize, change, or remove any of the following recommended content.

Permission reminder Use the permission reminder to tell subscribed contacts how they were signed up for your emails.

Subscriber's email address Use the *|EMAIL|* merge tag to show your contacts which email address they used to sign up.

Update your preferences link Keep your audience current and your contacts' preferences up-to-date with a link to an update profile form.

Copyright year Use the *|CURRENT_YEAR|* merge tag to include a copyright date in your email. This merge tag updates automatically every year.

Edit the Permission Reminder Add an Update Your Preferences Link All the Merge Tags Cheat Sheet

Edit your footer content

Customize your email footer to fit your brand. Use our editing tools to change the layout, colors, or to add merge tags. You can even translate your footer content to another language. Our plain-text emails also include an editable default footer.

If you create a regular HTML or plain-text email, be sure to include the required footer content somewhere in your email.

Use Footer Content Blocks in the New Builder Use Footer Content Blocks in the Legacy Builder Customize Your Footer Content Translate Footer Content

Customize Your Footer Content

Learn how to customize your Mailchimp footer. And get tips for what to include in your footer.

Use Footer Content Blocks in the Legacy Builder

The Footer content block pulls in all content that is required under CAN-SPAM laws and our Terms of Use. Learn how to change the style and settings.