Sell More Stuff with Mailchimp

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We've got “mail” in our name, but we can do a whole lot more than that. Mailchimp is a multichannel marketing platform that can help you reach new people and keep in touch with your current customers. Use Mailchimp's e-commerce features to sell more stuff and track earnings for your business without ever leaving your account.

Depending on your plan, you might not have access to all of these features. Check out our pricing page to learn what's available with your plan.

In this article, you'll learn the basics of Mailchimp and e-commerce, and get ideas for growing your business.

Switch to Mailchimp

If you’re moving from another service, Mailchimp provides migration steps for Klaviyo, Hubspot, and Constant Contact. These articles explain how to move your contacts, lists, segments, flows, and integrations. For more information, check out the following articles.

Connect your online store

To access Mailchimp's e-commerce tools, you must first connect your online store.

Supported platforms include:

Find others on the Integrations page. After you connect, you'll have lots of powerful e-commerce tools at your fingertips.

Sales and content strategies

Boost your marketing results by using data-driven content.

Abstract-UI_Product-Recommendations

Here are a few strategies to try.

  • Customer Segmentation Group your contacts by purchase activity or predicted audience demographics. You can then send an email or automation with offers or coupons.
  • Personalized recommendations Drag and drop data-based recommendations from your online store into your emails. We'll make sure the right recommendations show up for each customer who receives your email.
  • Discount codes Consumers tend to search for the best bargain before they buy, so why not win them over with a discount? To encourage your customers to make a purchase, add a discount code to your email or text message.

Automate your emails

Automations have the potential to save you time and can generate up to 16 times more orders.

Advanced Automation Flows require a paid plan. If you’ve used classic automations before, you can also use Mailchimp's free welcome email, abandoned cart notifications, and order receipts.

Here are some things you can try.

  • Abandoned Cart Recovery Industry research shows that most people who add an item to an online cart will abandon it. Use the pre-built Automation Flows to send emails to remind customers about abandoned carts on your site and recapture lost Return on Investment (ROI).
  • Welcome Email Series Use pre-built “Welcome new contacts” flows to educate visitors and convert them into paid customers.

Run ads on the web

Use Mailchimp to buy and run ads on Google’s Ad Display Network. Target your Mailchimp subscribed contacts, people similar to your Mailchimp contacts, people whose interests align with your brand, or people who visited your landing page or website.

Here are some ideas.

  • Google Remarketing Ads Mailchimp's Google remarketing ads can help you recapture the interest of people who visited your website. These ads follow your visitors around the internet to remind them of all the cool stuff they saw on your site.
  • Social Post Create a social post to reach your social media followers with Mailchimp. To combine your marketing efforts, you can auto-post to Instagram, Facebook, and X (formerly Twitter) when you send an email.

View ROI and results

After you add product recommendations, build ads, or send automations, you can monitor your Return on Investment (ROI) through audience analytics, and email reports.

  • Key Metrics View easy-to-read charts for opens, clicks, source performance, revenue, and audience growth.
  • Actionable Insights View audience analytics, then create emails for specific sets of contacts.

Next steps

Connect Your Online Store to Mailchimp

Connect your Shopify, BigCommerce, PrestaShop, Adobe Commerce, WooCommerce, or custom API store to your Mailchimp account.

How Mailchimp Can Help Your Online Store

Mailchimp’s e-commerce tools help you grow your business and sell more stuff. Find new audiences, promote your products, boost customer loyalty, and track your sales.