Edit the Permission Reminder

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The permission reminder in your email campaign makes it clear where recipients signed up for your marketing.

This article explains how to edit the permission reminder and its web version, the About Your List page.

About the permission reminder

A permission reminder helps prevent emails from mistakenly being reported as a spammer or getting denylisted (other providers may refer to it as “blacklisted”). It serves as a helpful refresher for your subscribed customers, especially if you don't send emails to your audience on a regular basis.

Mailchimp automatically inserts your permission reminder into all built-in templates using the *|LIST:DESCRIPTION|* merge tag.

To edit the permission reminder for your audience, follow these steps.

  1. Click Audience.
  2. If you have more than one audience, click the Audience drop-down and choose the one you want to work with.
  3. Click the More options drop-down, then choose Audience settings.
  4. In the Email settings (audience-wide defaults) section, click Edit for Required email footer content.
  5. Make the changes you want to your permission reminder, then click Save.

Nice job! You‘ve updated the permission reminder for your audience.

Edit the About Your List page

Some Mailchimp templates link to the About Your List page, which is a web version of your permission reminder.

To edit the About Your List page, follow these steps.

  1. Click Forms, then choose Other forms.
  2. If you have more than one audience, click the Audience drop-down and choose the one you want to work with.
  3. Select Form builder.
  4. Click the Forms and response emails drop-down menu and choose About Your List.
  5. Make any desired changes to the About Your List page in the Form Builder.

You have successfully edited the web version of your permission reminder.

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