Manage International Subscribers in Mailchimp

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Your Mailchimp account includes tools to help you customize the content you market to international subscribed contacts. Create signup forms and emails in different languages, target subscribers by language preference, and schedule send times around the world.

In this article, you'll learn how to use Mailchimp to engage an international audience.

Translate forms and response emails

Mailchimp-hosted forms and response emails can be translated into more than 50 languages with the Auto-translate option, which matches your form and email text to the subscriber's browser language.

All our forms, including Subscriber Pop-up forms and embedded signup forms, are customizable, so you can also translate your form and email text manually.

Translate Signup Forms Add a Pop-Up Signup Form to Your Website Translate the Mailchimp Embed Code

Target subscribed contacts based on audience data

When someone subscribes to your audience or clicks a link in your email, we collect their location and browser language, and store it in your audience. Use this data to segment your audience and target contacts who speak a certain language or live in a specific place.

If you prefer not to use the browser data in your audience, you can import language as a form field, or create a form field or group to let your people choose their preferred language when they subscribe.

Manage Audience and Signup Form Fields Create and Send to a Segment Create a New Audience Group Send to Groups in Your Audience

Translate email content

Here are a few ways to translate your emails so you can deliver content to your subscribed contacts in their preferred language.

  • Link to Your Translated Email Our translation merge tags insert a link to a translated version of your email. Specify the languages you want, and we'll provide translated versions of your email via Google Translate.
  • Create a Multilingual Email Insert conditional merge tags to display different content based on language data, so your subscribed contacts only see the content in their preferred language. For example, you could design a single email that contains both your Spanish and English content, and use conditional logic to display only the correct language content to certain subscribers.
  • Translate Multiple Emails If you use segments to target subscribed contacts, design a custom-translated email for each language and send to each language segment. Replicate your email to quickly reuse your design.

Translate Content in an Email Use Conditional Merge Tags Save and Use an Email Template

Translate preheader and footer content

All Mailchimp emails contain a preheader and a footer, with standard information like your company name, address, an unsubscribe link, and an archive link to the browser version of your email. You can manually translate preheader and footer content to display in any language.

Translate Footer Content Customize Your Footer Content Add a Campaign Page Link to Your Email

Send to different time zones

Our Timewarp feature is included with the Essentials plans and higher. Use Timewarp to batch and schedule emails to send to your subscribed contacts around the world at the same local time.

For example, if your email is set to send at 9am on Monday morning, Timewarp will automatically send your email at 9am in each time zone.

If you don't have access to Timewarp, set up an email for each of your subscribers' time zones and schedule each email to send at the correct local time. To make copies, replicate your email.

How to Use Timewarp Replicate a Campaign Schedule or Pause a Regular Email

Translate Embedded Forms

With Mailchimp, you can embed signup forms right on your site. Learn how to translate these forms using custom code.