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Mailchimp is a marketing platform with tools to help you connect with your audience through multiple marketing channels. Build and manage your audience, create well designed emails, craft unique automation workflows, and more. Then use our powerful data analytics to learn more about your audience and see what's working in your marketing plan.
In this article, you’ll find information and resources for how to:
- Set up your account
- Set up your audience
- Customize your signup form
- Create an email
- View your email reports
- Learn about next steps
Things to know
- Mailchimp is a web-based application that works in most browsers. You don't need to download or install any software on your computer. To make sure Mailchimp works properly in your browser, enable cookies, pop-ups, and JavaScript.
- When you create a Mailchimp account, you agree to comply with our Terms of Use.
- Need help? Search Check out our searchable guides and tutorials if you want to learn how something works, or if you run into any trouble.
- As part of Mailchimp’s onboarding services, new users with a paid Marketing plan are eligible for advanced assistance via a 1:1 consultation with an onboarding specialist. To learn more about the onboarding service included with your pricing plan, check out About Personalized Onboarding with Mailchimp.
Set up your account
When you sign up for a Mailchimp account, you'll enter your name and email address, and we'll send you an activation email. When you receive the activation email, click the link to activate your account.
The next time you log in to our website, we'll walk you through the rest of the setup steps.
Set up your audience
Mailchimp is designed to work best with just 1 audience. We have audience management tools to help you organize and separate contacts. If you create another audience, keep in mind that data isn't shared, and contacts in multiple audiences count toward your contact total for each audience.
Getting Started with Your Audience Import Contacts to Mailchimp Getting Started with Segments
Customize your signup form
We'll automatically generate a signup form for your audience, which you can post on your website or Facebook page, so you can start collecting contacts right away. Plus, we give you lots of options to customize the design of your signup form, so it fits your brand.
About Signup Form Options How the Form Builder Works
Create a regular email
Next, you'll craft your first email. Designing an email in Mailchimp can be fun, but it can take some practice since there are many ways to customize your emails. Get to know the controls and plan your emails ahead of time. You'll get the hang of it in no time.
Create a Regular Email Create an Email Template Design an Email in Mailchimp
View your email reports
A key part of successful marketing is tracking how your audience reacts to your emails. This helps you give more of what your contacts want and less of what they don't want.
After you send an email, check your dashboard to see how many contacts opened, clicked, or unsubscribed. Integrate your Google Analytics account with Mailchimp for more in-depth reporting.
Getting Started with Reports About Email Reports
Next steps
After you've become familiar with the basics, look into how our different features can take your marketing to the next level.
Marketing automation flows
An automation flow helps you build dynamic, automated marketing paths for your contacts. Create a flow with multiple triggers, branches, and unique actions so each of your contacts has a personalized experience with your marketing.
About Marketing Automation Flows
SMS
Mailchimp’s SMS Marketing is a powerful service that helps you create and manage a text messaging program. Grow your SMS audience, purchase SMS credits, send marketing text messages, and reach your subscribed SMS contacts with a new marketing channel.
About SMS Marketing with Mailchimp
Ads
You can buy ads through Mailchimp, with no additional fees from us. Take advantage of Google's huge audience to reach your best customers, similar people, and people who like your products but don't subscribe to your email.
Landing Pages
Create beautiful landing pages to grow your audience or promote products, then share those pages around the web to drive traffic to them. Landing pages are great for achieving specific, short-term marketing goals.
Mobile apps
Mailchimp for iOS or Android are free mobile apps that help you manage your account on the go. Track audience and email activity, view various reports, and add new contacts to your audience directly from your mobile device.
About Mailchimp for iOS About Mailchimp for Android
Developer tools
Marketing API An API is a way for different applications to talk to one another. Advanced users who are familiar with custom coding can use Mailchimp’s Marketing API to pass data from their application to Mailchimp for advanced customization and utility.
Related
How to Create an Account
Are you ready to create a Mailchimp account? This guide will walk you through the entire process, from sign up to activation.
Import Contacts to Mailchimp
Learn how to use our import tool to add or update contacts in Mailchimp.
How the Form Builder Works
Learn how to customize forms, welcome emails, and other response emails with our Form Builder.
Create a Regular Email
Learn how to create a regular email in Mailchimp.
