About Mailchimp's Email Builders

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Mailchimp has 2 email builders to help you create and design your emails: the new builder and the legacy builder. Both share core functionality, though they differ slightly in look, use, and capability.

In this article, you’ll learn about the differences between Mailchimp’s new builder and legacy builder, and find resources for both.

About the builders

When you create an email or email template with Mailchimp, you’ll design it with the new builder or the legacy builder. Both builders provide everything you need to create beautiful marketing emails for your audience, including drag-and-drop content blocks in custom or pre-built templates.

The new builder is our updated designer with a refined interface that lets you undo/redo your edits to your draft. Integrate third-party platforms with the Apps content block to pull in content from those integrations, add a Survey content block to collect feedback from your customers, and much more. To learn how to use the new builder, check out Design an Email with the New Builder.

The legacy builder is the only builder that can be used to custom code an email template or include an RSS feed in your email. To learn how to use the legacy builder, check out Design an Email with the Legacy Builder.

For more resources on both email builders, check out these articles.

Create a Regular Email Campaign Create an Email Template Save and Use an Email Template Replicate a Template Add or Remove Referral Badge

Note

By default, you’ll design your email in the new builder unless you’ve used the legacy builder previously. If you’d prefer to use the legacy builder, check out Switch Your Default Email Builder.

Content block types

Content blocks are what you use to build and design your email marketing. While many content block types are available in both builders,there are some content blocks that are exclusive to one or the other.

These are the content block types available in each builder.