Track with Mailchimp on Landing Pages

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After you publish your landing page, you may want to monitor the number of unique visits and new signups. Our Track with Mailchimp feature gathers this information and adds it to your landing page report.

In this article, you’ll learn how to use Track with Mailchimp to gather data about landing page activity.

Before you start

  • Before you can use tracking on your landing page or website, you must agree to our additional terms.
  • Depending on what laws are applicable to your business, you may be required to notify your page visitors about tracking and allow them to opt out. Learn how to add a cookie banner to your website or a landing page in Mailchimp.
  • You can change the tracking settings for your landing page at any time.
  • For updated tracking settings to take effect, be sure to turn Track with Mailchimp off and back on.
  • You’ll need to choose your tracking settings for each new landing page you create.
  • After you choose to remove any tracking tool from a landing page, it may take up to 30 minutes for your changes to take effect.
  • When you use tracking, we turn on a notification bar to give your visitors a heads up. You can edit the copy or design to your liking from within the landing page editor.

How it works

Track with Mailchimp records page views on your landing pages. All tracked behavior will appear in your contacts’ profile pages and can be used to create audience segments.

Landing page engagement data can be used for segmenting up to 30 days after the event occurred for Free and Essentials accounts, up to 3 months for Standard, and 18 months for Premium.

Turn on Track with Mailchimp

Our Track with Mailchimp feature counts the number of unique visitors to your landing page and adds this data to your campaign report. If your page includes a signup form content block, you’ll also see how many page visitors subscribed to your audience, which we refer to as conversions.

To turn on Track with Mailchimp in your landing page campaign, follow these steps.

  1. Click Campaigns.
  2. Click the name of the landing page you want to work with. If your landing page is already published, click the drop-down menu and choose Edit and skip to step 5.
  3. In the editor, design your content and click Save & Close.
  4. Scroll to the Settings & Tracking section and click Edit. landing-page-tracking-options
  5. Click Accept to agree to our additional terms. You’ll only need to accept the terms once. Accept additional terms and conditions.
  6. Click the box next to Track with Mailchimp. Click the box next to Track with Mailchimp.
  7. Click Save.

All set! As soon as you publish, we'll start gathering data as people visit and interact with your landing page. You can view Track with Mailchimp data in landing page reports.

Other tracking options

Here are some other ways you can track visits to landing pages.

  • Meta Pixel With the Meta Pixel (formerly Facebook Pixel), you can gather data to build Facebook ads more likely to retarget and convert people who view your landing page or website. To learn how to set it up, check out our article about how to use the Meta Pixel on your landing page.
  • Google Analytics Use Google Analytics on your landing page or website to better understand your visitors with more detailed analytics. You’ll need a Google Analytics account to get started. To learn more, check out our article about how to use Google Analytics on your landing page.

Use the Meta Pixel on Landing Pages and Websites

Use Meta Pixel to track people who visit your landing page or website and then show them Facebook ads. This is a great way to remind visitors of your brand, and helps make sure your Facebook ads are shown to the most relevant people.

Use Google Analytics on Landing Pages and Websites

Learn how to add Google Analytics tracking to your landing page or website.

Create a Landing Page

Learn how to create, publish, and edit landing pages in Mailchimp.