Replicate a Campaign

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Use the replicate option to create a copy of a campaign in your account. When you replicate a campaign, we duplicate both its content and its settings.

In this article, you'll learn how to replicate different types of campaigns.

Before you start

Here are some things to know before you begin this process.

  • In most cases, it's better to reuse an email template instead of replicating an entire email. Replication is best saved for when you want to resend an email to people who didn't open it the first time.
  • Don't use Social Cards with replicated campaigns, as they may display content from the original campaign.
  • We recommend that you replicate only the original version of a campaign. If you replicate a copy, some content and settings may not carry over.
  • It's not possible to change the campaign type of a replicated campaign. For example, you can't replicate a Regular email and turn it into an RSS automation. To change the campaign type, save the existing campaign as a template, then create the type of campaign you want. On the Template step, choose the template you saved.

Replicate a regular, plain-text, A/B, or multivariate email

To replicate a regular, plain-text, A/B, or multivariate email, follow these steps.

  1. Click Campaigns
  2. Click the vertical three-dot menu (under the Actions column) next to the email you want to copy, and choose Replicate.\ In the email builder, make any changes you'd like before you publish.

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All replicated versions are saved on the Campaigns page and display the name of the original email, followed by (copy ##). You can edit the email name in the builder.

Replicate an automation flow email

Automation flows are included with the Essentials plan or higher. You can replicate automation flow maps, and replicate the emails within each map.

Check out our Replicate a Marketing Automation Flow article to replicate and reuse your automation flow map with any of your existing audiences.

To replicate an email within an automation flow map, follow these steps.

  1. Click Automations.
  2. Click the name of the automation flow you want to work with.
  3. If the automation is active, click the Pause & Edit button at the top right corner to make changes.
  4. Click the vertical three-dot menu for the email step you want to replicate.
  5. Choose Copy.
  6. Click the Paste Here link located at the point in the flow map where you want the copied email to appear.

Replicate a classic automation

Classic automations are only available to paid accounts that have previously created a classic automation. When you replicate a classic automation, it will copy the settings and emails. Not all classic automations can be replicated.

To replicate an automated workflow, follow these steps.

  1. Click Campaigns.
  2. Click the vertical three-dot menu next to the classic automation you want to copy, and choose Replicate.
  3. In the Replicate Automation pop-up modal, select an audience from the drop-down.\ When you replicate a workflow that requires certain data, like e-commerce or audience fields, we’ll only show audiences that meet those requirements.
  4. Click Next.

Continue through the automation builder and make any changes you'd like before you start your workflow.

Note

Replicate a social post

Replicated social posts copy your pages, profiles, and content from the original social post. Social posts that were automatically published with emails can’t be replicated.

To replicate a social post, follow these steps.

  1. Click Campaigns.
  2. Click the vertical three-dot menu (under the Actions column) next to the social post you want to copy, and choose Replicate. In the social post builder, make any changes you'd like before you publish.

Replicate a landing page

Replicated pages have the same content, page title, URL, and associated store or audience as the original.

To replicate a landing page, follow these steps.

  1. Click Campaigns, then click All campaigns.
  2. Click the drop-down next to the landing page you want to copy, and choose Replicate. campaigns-landingpage-replicate In the landing page builder, make any changes you'd like before you publish.

Replicate an ad

To replicate an ad, follow these steps.

  1. Click Campaigns.
  2. Click the vertical three-dot menu (under the Actions column) next to the ad you want to copy, and choose Replicate. In the ad builder, make any changes you'd like before you publish.

Replicate an RSS automation

When you create an RSS automation to share blog posts with your audience, it's considered the parent automation. Each resulting RSS email your contacts receive is a child email.

You can view and replicate both parent and child RSS emails from the Campaigns page, but the process to replicate each is different.

  • When you replicate a parent RSS automation, you copy the RSS merge tags and send settings for that automation.
  • When you replicate a child RSS email, you create a copy of the child email's content, from that particular date and time.

Replicate a parent RSS automation

To replicate a parent RSS automation, follow these steps.

  1. Click Campaigns.
  2. Click the vertical three-dot menu (under the Actions column) for the RSS parent automation you want to copy, and choose Replicate.

In the email builder, make any changes you'd like before you publish.

Replicate a child RSS email

When you replicate a child RSS email, you'll produce an exact copy. The replicated copy will open in the regular email builder. If you change the template or access the Design step, your replicated content will be replaced with default template content. Move directly to the Confirm step to leave your content intact and send to your audience.

To replicate a child email, follow these steps.

  1. Click Campaigns.
  2. Find the RSS parent of the child email you want to copy, click the vertical three-dot menu (under the Actions column) to the right of the campaign, and click Sent Campaigns.
  3. Click the drop-down next to the child email you want to copy, and choose Replicate.

The replicated copy will open in the email builder.

Share a Sent Email Campaign

Learn how to share prior email campaigns with new subscribers or people outside of your Mailchimp audience.

Save and Use an Email Template

Save and use email templates in Mailchimp so you don't have to design your campaign from scratch.