Designate and Send to VIP Contacts

Copy Article URL

Copied

Sometimes, you may want to pay special attention to specific contacts in your Mailchimp audience. To do this, mark important contacts as VIPs so you can use segmenting to send targeted marketing content.

In this article, you'll learn how to designate contacts as VIPs and create segments to send targeted marketing content to them.

Mark contacts as VIPs

You can designate up to 5,000 contacts as VIPs across all audiences in a Mailchimp account, based on any criteria you choose. The VIP status of a contact varies depending on the audience they belong to. Being a VIP in one Mailchimp audience does not automatically make them a VIP in another audience, even if they are part of both.

To designate contacts as VIPs, follow these steps.

  1. Click Audience.
  2. If you have more than 1 audience, click the Audience drop-down menu and choose the one you want to work with.
  3. Click on the email address of the contact you want to designate as a VIP to view their profile.
  4. On the contact profile page, click the Actions drop-down and choose Add VIP.

To remove VIP status from a contact, follow the same steps, but choose Remove VIP.

VIPs have to be selected individually and will have a VIP designation under their email address in the contact profile.

Segment and send to VIPs

You can use segments o send targeted emails or text messages to VIP contacts.

To create a segment for your VIP contacts, follow these steps.

  1. Click Audience, then click Segments.
  2. If you have more than 1 audience, click the Audience drop-down and choose the one you want to work with.
  3. Click Create segment.
  4. Use the Select or search a filter drop-down to choose your first condition.
  5. Click the three horizontal dots next to Segment Filters. Select And as the top-level logic option.
  6. Select the VIP status condition, then choose is a VIP.
  7. Click Preview segment.
  8. Click Save as segment.
  9. Type a name for your segment in the pop-up modal, then click Save.

After you save your segment, you're ready to send to your VIP contacts. You can choose to send an email to your segment when you view it, or you can choose your segment in the To section of the email checklist. For a step-by-step guide on how to send an email campaign to a saved segment, read Create and Send to a Segment.

Getting Started with Your Audience

The foundation of great marketing is up-to-date information about the contacts in your audience. Get tips on creating and managing audiences in Mailchimp.