Edit or Remove the Unsubscribe Reason Survey

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The Unsubscribe success page includes an unsubscribe reason survey where subscribed contacts can tell you why they don't want to receive your content anymore. Survey results are available in email reports.

In this article, you'll learn how to view, edit, and remove the unsubscribe reason survey.

View or edit survey

To view or edit the unsubscribe reason survey, follow these steps.

  1. Click Forms, then click Other forms.
  2. In the Form builder tile, click Manage forms. Form Builder
  3. Click the Forms and response emails drop-down, then choose Unsubscribe success page.

We'll show you what your Unsubscribe success page looks like, and if the unsubscribe reason survey is active, you'll see it displayed. Although the survey appears each time someone unsubscribes from your email marketing, they aren't required to fill it out.

Edit survey choices

To change the reasons that appear on the survey, navigate to your audience's form builder. Choose the Unsubscribe success page from the drop-down menu, and click the Translate it tab to edit the text for each option. You can't add or remove reasons.

Remove and redirect the survey

If you don't want an unsubscribe survey, you'll need to redirect users to a custom unsubscribe success page on your website.

First, create a page on your website that tells users they have been successfully unsubscribed from your email marketing. Then, set a redirect URL for your Mailchimp unsubscribe success page.

To remove and redirect the survey, follow these steps.

  1. Click Forms, then click Other forms.
  2. In the Form builder tile, click Manage forms. Form Builder
  3. Click the Forms and response emails drop-down, then choose Unsubscribe success page.
  4. In the Instead of showing this unsubscribe successful page, send subscribed contacts to another URL field, input the URL for the unsubscribe success page you created on your website.
  5. Click Save.

Now, when recipients click your unsubscribe link in an email, they'll arrive at the URL you set on this page, which doesn't contain the unsubscribe reason survey.

Find Out Why Someone Unsubscribed

If you have the unsubscribe reason survey enabled, subscribers will receive a poll after they unsubscribe from your list. Learn where to view the responses.