View Unsubscribed Contacts

View Unsubscribed Contacts

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Your Mailchimp audience helps you collect and manage all of your contacts in a single place, including subscribed, unsubscribed, non-subscribed, or cleaned contacts. Unsubscribed contacts are those who previously received your emails but have since opted out.

This article explains how to view your unsubscribed contacts.

Before you start

Here are some things to know before you begin this process.

To find out why a contact unsubscribed, you can enable the unsubscribe reason survey. You can review the results in your email reports and in individual contact profiles.
Accidental unsubscribes can happen. To learn more about how accidental unsubscribes are handled, read About Unsubscribes.

Contact type definitions

Subscribed contact Someone who has opted in to receive your email or SMS marketing campaigns.
Unsubscribed contact Someone who previously received your email or SMS marketing campaigns but has opted out.
Non-subscribed contact Someone who has interacted with your online store, but has not opted in to receive email or SMS marketing campaigns.
Cleaned contact A non-deliverable email address. Hard bounces and repeated soft bounces become cleaned addresses.

To view your unsubscribed contacts, you will create a segment of them in your audience.

Click Audience.
If you have more than one audience, click the Audience drop-down and choose the one you want to work with.
Click the Subscription status drop-down, then click Email unsubscribed.

After you create the segment, you will see only the unsubscribed contacts in your audience.