Use Groups to Find Subscriber Preferences

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Groups help you discover what your subscribed contacts are interested in so you can send them relevant, tailored content. This improves engagement and helps reduce unsubscriptions by ensuring people receive only the emails they want.

In this article, you'll learn how to create and use groups that are tailored to your subscribed contacts preferences and interests.

Create a group

Use groups to find out what your contacts like, and what kind of emails they want to receive from you. To get started, you’ll build a group in your Mailchimp audience.

Group by interests

Organize people based on what they like. For example, if you have a lifestyle brand, you could create a “travel group.” Send these contacts specific updates like:

  • Travel deals
  • Hotel discounts
  • Restaurant recommendations

Group by mailing preferences

Let your contacts control how often they hear from you. Create a mailing preferences group with options like:

  • Daily
  • Weekly
  • Monthly

Create a New Audience Group

Ask for group preferences

After you set up your group, subscribed contacts can choose their group preferences on your signup form. You also have the option to add existing subscribed contacts to your group.

How the Form Builder Works Manage Audience and Signup Form Fields Add Subscribers to Groups

Update group preferences

Sometimes an existing subscribed contacts may need to change their group choices. For example, if you have an email preferences group, subscribed contacts may want to update their mailing subscriptions. Give them the option to manage group preferences by adding an Update Your Preferences Link to your emails with our *|UPDATE_PROFILE|* merge tag. After they click the link, your contact will receive a separate email to adjust their group preferences.

Add an Update Your Preferences Link Create a Preferences Center Manage Audience and Signup Form Fields

Send to your group

After you group your contacts, follow these steps to send a targeted email.

  1. Create a segment to send them a tailored email.
  2. Start a new email.
  3. Choose your segment in the Recipients section of the Email Builder.

Send to Groups In Your Audience

Getting Started with Groups

Use Mailchimp's groups to organize subscribers based on their interests and preferences.

Create a New Audience Group

Use groups to let contacts categorize themselves based on their interests and preferences.

Add Subscribed Contacts to Groups

Groups let you ask subscribed contacts to categorize themselves based on common interests or preferences. You can use group data to help you send targeted campaigns.