Connect Mailchimp to Google Analytics audiences

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Use the Google Analytics Audience Sync integration to create audiences in Google Analytics, match them to your existing Mailchimp contacts, and send targeted emails in Mailchimp. Synced Google Analytics audiences appear in Mailchimp as segments.

This article covers what to check before you connect, how to connect your Mailchimp account to a Google Analytics property, and how to use your synced segments in an email.

Before you begin

Make sure you have the following:

• A Mailchimp account and an audience to receive your synced segments.
• Editor access to the Google Analytics property you want to connect.
• User-provided data (UPD) collection turned on in Google Analytics. UPD collection can take up to 48 hours to complete. After it does, Google Analytics Admin confirms that both user ID and UPD are being collected for the property.

Note: You start the connection from Google Analytics. Complete the setup steps in Google Analytics first, then finish the connection in Mailchimp. To learn more, go to Google's article Integrate Mailchimp with Google Analytics audiences.

Connect Mailchimp to Google Analytics

When you add Mailchimp as an export destination in Google Analytics, a new window opens to the Google Analytics Audience Sync integration in Mailchimp. Follow these steps in that window.

1. Visit the Integrations page.
2. In the search box, search for “Google Analytics” and select it from the list.
3. On the Google Analytics integration page, select Connect.

1. On the integration connection page, select Continue.

1. In the new window, select the Google Account you want to link to Mailchimp.

1. Review the privacy policy and terms of service for the integration, then select Continue.

1. Review the information that will be shared between your Mailchimp and Google Analytics accounts, then select Allow.
2. If you have more than one Google Analytics property, select the property you want to link to Mailchimp.
3. Select the Mailchimp audience where you want your synced segments to appear, then select Continue.

Your accounts are now connected. You can see this connection, and any others you set up, on the Google Analytics Audience Sync dashboard in Mailchimp.

Note: Google Analytics audiences create segments within the Mailchimp audience you select. Choose the audience that holds the contacts you want to reach.

Important note

You're not done yet. Connecting your accounts doesn't sync any data. At this point, no Google Analytics audiences have been synced to Mailchimp, and no contacts have been matched.

To start syncing, go back to Google Analytics and choose the audiences you want to export. In Mailchimp, find your property in the Google Analytics properties table and select Add Google Analytics audiences to go to Google Analytics.

Choose the audiences to sync in Google Analytics

Go back to Google Analytics to choose which audiences to sync. If the connection doesn't appear there, select Refresh and choose the right destination.

1. In Google Analytics, select Next.
2. Under Destination details, select the audiences you want to export to Mailchimp. (Optional) Change the name of the destination. To choose audiences, select the pencil icon next to Select audiences to export, check the audiences you want, and select Apply.

1. Select Save.

To export a new audience, create it in the Google Analytics audience builder. In the Export audiences section, select Manage destinations, choose your Mailchimp destination, and select Done. Then select Save.

Use your Google Analytics segments in Mailchimp

After a Google Analytics audience syncs with Mailchimp, it appears as a segment. You can send an email directly to the contacts in that segment.

In Mailchimp, go to Segments. Synced Google Analytics segments are marked with the Google Analytics icon, and each one has a Send email action so you can start sending right away.

You can also add a segment to an email campaign yourself:

1. Create an email.
2. In the campaign checklist, go to the recipient selection.
3. Choose your synced Google Analytics segment. It appears alongside your other saved segments.

Note: A Google Analytics audience member appears in Mailchimp only if Mailchimp has a matching contact. Because of this, the size of a segment in Mailchimp may differ from the size of the audience in Google Analytics.

Troubleshoot the connection

Need more help?

Contact Mailchimp Support, or visit the Mailchimp Help Center for more about segments and campaigns.