Marketing Shelfie—Branding Edition

Explore 5 picks that demystify the world of branding.

Purple Cow: Transform Your Business by Being Remarkable — Seth Godin

It’s a horse...er...cow of a different color!

This bright bovine will help you get your business noticed. In his much-hyped classic, Godin encourages businesses to strive for the remarkable or risk remaining invisible.

Nicely Said — Nicole Fenton and Kate Kiefer Lee

How to write everything, except haikus.

This practical writing guide covers everything from blog posts and mission statements to project briefs and brand voice.

Building a StoryBrand — Donald Miller

Transform your business talk.

Donald Miller provides proven solutions to help businesses clarify their messaging and build a powerful story that customers want to hear.

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design — Marty Neumeier

Bridge the gap between brand strategy and customer experience.

Neumeier’s brand-building bestseller is filled with tips and real-world advice to help you create and execute your brand strategy.

Lost in Translation: An Illustrated Compendium of Untranslatable Words from Around the World — Ella Frances Sanders

How do you say “the way sunlight filters through tree leaves” in Japanese?

Words are the foundations of brand messaging, and this charming, illustrated exploration of untranslatables will leave you thinking.

Don’t forget to show some love to your local independent bookstore when you’re shopping for these books!

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