Use RSS Items Content Blocks in the Legacy Builder

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The RSS Items content block can easily pull information from your RSS feed into your RSS automation. Use in combination with the RSS Header block to automatically bring feed content, like blog posts, into your email layout. Based on the send options you set for your RSS automation, we'll send out emails with new content as posts are added and the feed is updated.

In this article, you’ll learn how to use and edit RSS Items content blocks in your email.

Before you start

Here are some things to know before you begin this process.

• This article tells you how to use RSS Items content blocks for the legacy builder. For more information on the new builder, check out Design an Email in the New Builder.
• The RSS Items content block, along with the RSS Header content block, is only available in RSS automations. To add a blog post to a regular email, use a feedblock merge tag.

Note

For more information on each email builder and their content blocks, check out About Mailchimp's Email Builders.

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Add RSS Items content blocks to your email

To add an RSS Items block into your layout, follow these steps.

1. Click and drag the RSS Items block into your layout.
2. On the Content tab, choose Custom from the RSS Items Style drop-down menu. Excerpts, Titles Only, and Full Content pull in preset RSS merge tags. Select show the markup to see the code that creates the preset content. This code cannot be edited, but it can be copied and pasted into a custom-coded template, or into the source code of a Text or Boxed Text block. To edit the content within the RSS Items block, choose the Custom option.
3. Make any additional style changes.
4. Click Save & Close.

Edit style

To edit the style of your RSS Items block, follow these steps.

1. Click the RSS Items block you want to work with.
2. Click the Style tab to set styles for the text, including color, font, size and style, line height, and text alignment. To apply the style to all RSS Items blocks in your layout, check the box next to Apply to all existing RSS Items blocks.
3. Click the Save & Close button.

Enable dynamic content

When you design an email, turn any content block into dynamic content that displays different content to recipients based on conditions you set. This helps target different types of contacts at the same time with a single email.

To learn more about dynamic content and how to enable it in your content block, check out About Dynamic Content.

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