Add a site title

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Add a site title

Last updated August 11, 2026 22:12

Change the name of your site and customize how it displays.

Your site's title is the name of your site, which could be your own name, a business's name, the name of your blog, or your personal brand.

The site title usually appears in the header of each page on your site, and it may also appear in browser tabs, search engine results, and social shares, depending on your SEO title format.

Not what you're looking for? To change your site's URL, like www.yoursite.com, register a custom domain.

Video on site titles

Watch this video for an overview of how to add, edit, and style site titles on version 7.1.

Add your site title

Sometimes, you'll add your site title as part of creating your site. If you don't, “Your Site Title” appears as a placeholder for your title.

How you edit your site title depends on your site's version.

To edit your site title on version 7.1:

  1. Open the Pages panel.
  2. Click Edit in the top-left corner of your site preview.
  3. Hover over the header, then click Edit Site Header.
  4. Click your site title or logo, then click the pencil icon.
  5. In the Site Title text field, enter a site title. Site titles have a 120-character limit.
  6. Click Save.

To edit your site title on version 7.0:

  1. Open the Design panel
  2. Click Logo & Title. You can also hover over the title text on any page and click Edit.
  3. In the Site title field, enter a site title.
  4. You can also add a Tagline, which appears with the site title in some templates.
  5. Click Save.

To edit your site title on the Squarespace app:

  1. In the Home tab, tap More.
  2. Tap Logo & title.
  3. Edit your site title, then tap Save.

Style your site title's font and color

How you change the your site title's font and color depends on your site's version.

Change your site title font and size

On version 7.1, the site title follows your site-wide font settings by default. To customize your site title font and size:

  1. Open the Pages panel, then click Edit on a page.
  2. Click the paintbrush icon to open site styles, then click  >  next to Fonts.
  3. Click Assign styles.
  4. Click Site title or Mobile site title, depending on which one you want to change.
  5. Click the dropdown menus to choose the font style and size. Choose Custom to style your font title independently of your site's other font styles.
  6. Click Save.

Change your site title color

On version 7.1, how you customize your site title's color depends on your site header's background style.

If your header background style is Solid - Color or Gradient:

  1. Open the Pages panel.
  2. Click Edit in the top-left corner of your site preview.
  3. Hover over the header and click Edit site header.
  4. Click the header button, then click Edit design.
  5. Click Color, then click Navigation Color to set a new color. This affects both your site title and your navigation links.
  6. Click Save.

If your header background style is Solid - Theme or Adaptive:

  1. Open the Pages panel.
  2. Click Edit in the top-left corner of your site preview.
  3. Click the paintbrush icon to open site styles, then click  >  next to Colors.
  4. Click the pencil icon on your site header's color theme. If your background style is adaptive, this theme may vary depending on the page.
  5. Click the Site Title color tweak to set a new color.
  6. Click Save.

To change the font, color, or size of the site title on version 7.0:

  1. Open the Design panel.
  2. Click Site Styles.
  3. Customize the site title tweaks. The tweak names vary by template. For example, your site title color tweak may be called Site Title Color, or it may appear under Header: Branding as Color.
  4. Click Save.

Change your site title placement

Your site title appears on all pages of your site. How you change the position of your site title depends on your site's version.

To change the placement of your site title, change the layout of your site header.

The default placement and options to move your site title vary by template.

Use a logo instead of a site title

For a personal touch, you might want to use a logo image instead of a text-only title. When you upload a logo, it appears in place of the site title. It directs to your homepage when clicked.

How do I change how my site title displays in browser tabs, search results, and social shares?

To set what text you want to appear in browser tabs, search results, and social shares, edit your SEO title format. This is your site title by default, but to make it different, remove the %s variable or add more text and variables.

Using different text in the SEO title format is useful when:

  • You want the title that displays in search and browsers to be different than the title that displays on your site
  • You want to add keywords to the title without them appearing on your site
  • You've replaced your site title with a logo

My site title isn't displaying correctly in search results

Your site title plays a key role in representing your site to potential visitors in search engine results. If your site title is showing incorrectly in search results, you can:

How do I change where visitors go when they click my site title?

The site title always leads to your homepage when it’s clicked. Squarespace doesn't have a built-in option for directing a site title to a different page other than your homepage, but you can add custom code to make this change.

Keep in mind, we’re not able to help you set up or troubleshoot code-based solutions.

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Add a site title