Video Series: Next Steps with Squarespace

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Video Series: Next Steps with Squarespace

Last updated January 28, 2026 20:37

A step-by-step tutorial for those who've added content to their site and want to begin building an audience.

After you've created your site and added your content, you can take these next steps to make your site an engaging experience that attracts an audience. The series below will help you present content visually, create a blog, promote your content, optimize your site for search engines, and use custom code for advanced modifications.

If you're new to Squarespace and haven't watched our Getting Started with Squarespace video series, we recommend starting there first.

Create an engaging layout

Beyond adding content, you'll want to build your site with an eye-catching layout that engages your audience. Use image-focused layouts and elegant design features to build a beautiful site.

Cover pages aren't available in version 7.1. Instead, create a landing page.

To learn more, visit Formatting images for display on the web and cover pages.

Create and share content

Creating a blog with regularly updated content is a great way to increase traffic to your site. After you've created a blog you can share posts on social media and promote your content across your site.

To learn more, visit Blogging with Squarespace.

Your site's footprint and usage

By defining your site's purpose and using keywords in a natural way, you can help search engines present your site to visitors interested in your content.

To learn more, visit What Squarespace does for SEO.

Use analytics

Use your site's Analytics panel to see how your site is performing and learn about visitor behavior. Options include reviewing your site's traffic sources, site content, and how visitors interact with forms and buttons.

To learn more, visit Squarespace analytics.

Advanced customizations and custom code

If you're an experienced website builder, you can use custom code and our Developer platform to add advanced modifications to your site.

To learn more, visit Adding custom code to your site.

Next steps

After you've completed this series, visit these guides to learn more:

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Video Series: Next Steps with Squarespace