Video Series: Introducing Courses

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Video Series: Introducing Courses

Last updated September 12, 2025 20:07

Build a class based on your expertise and sell it to your visitors.

Use Courses to share your knowledge by creating a guided set of lessons. Place your courses pages behind a paywall and require your visitors to sign up to access your content. This is a great way to collect passive income and grow your online audience.

The series below introduces Courses, shows the steps for building a course, provides tips for shooting video, and covers selling and marketing your courses.

Course pages are only available on version 7.1.

Tip: Register for our Create and sell online courses with Squarespace webinar. We’ll provide guidance on preparing a curriculum, building an online course, and monetizing your courses with pricing plans.

Courses overview

Courses are part of our online selling tools known as Digital Products. Watch the video below for an introduction to Courses and how to get started building a course page.

To hire a Squarespace Expert to help build your course, visit our designer page.

Create a course outline

You can research the best course content for your audience. When you decide on the topic you want to teach, building an outline will help you create a well-organized course.

To review what your visitors are searching for and possibly interested in learning, visit Search keyword analytics.

Filming tips

Keep these lighting tips and equipment suggestions in mind as you prepare to film your video.

Build a course page

To get started building your course page, open your Pages panel and click + beside the navigation section where you want the course page to appear. Watch the video below for the initial steps of setting up your course page.

To review the steps for creating a course page, visit Course pages.

Sell Digital Products using pricing plans

Add your course to a pricing plan to place it behind a paywall. The following video covers how to set up a free, fixed-amount, or subscription pricing plan, and then how to sell it using a sign-up page.

To learn more about selling your course, visit Build a sign-up page.

Price your course for your target audience

You can figure out the best price for your course by researching others in your field, determining your experience level, and considering the content of your course.

To review the steps for setting your price, visit Pricing plan details.

Marketing and selling your course

You can use a marketing plan to sell your course online while you build an engaged audience.

To learn more about your site’s traffic patterns, visit Squarespace Analytics.

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Video Series: Introducing Courses