SMS campaigns pricing, billing, and invoices

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SMS campaigns pricing, billing, and invoices

Last updated October 26, 2026 17:56

Important information about managing your SMS campaigns subscription.

Choose the SMS campaigns plan that’s right for you, increase your SMS credit limit when you need to, and manage your subscription. To send campaigns, you'll also need to complete SMS business verification.

You can sign up for an SMS plan in the United States if your site is set to English. We're releasing this feature in waves. If you don't see this option, the experience isn't available for your site yet.

What’s included in an SMS campaigns plan

Plans range up to 10,000 SMS credits per month. All plans include:

  • Business verification
  • Consent collection
  • Integrate with email tools
  • Link shortening
  • Message personalization
  • Real-time analytics
  • Scheduled sends
  • Unlimited contacts

Subscribe to an SMS campaigns plan

To subscribe to an SMS campaigns plan:

  1. Open the SMS panel.
  2. Click Purchase SMS plan.
  3. Choose the SMS credits you need per month.
  4. Click Select.
  5. Choose a monthly or annual billing cycle.
  6. Click Confirm selection.
  7. Enter your billing details.
  8. Click Save and continue.
  9. Review your plan details.
  10. Click Done.

How SMS credits work

The SMS plan you choose gives you a set number of SMS credits per month, and they replenish every month. One credit is roughly 70 characters.

How many credits an SMS campaign uses

Credits correspond to the characters in your SMS campaign multiplied by the number of recipients. As you draft a campaign, the number of credits your message uses appears at the bottom of the composer. Multiply that number by your recipients. For example, a one-credit campaign sent to 100 people uses 100 credits.

What else uses SMS credits

Merge tags, links, and opt-out text all count toward your monthly credit limit:

  • Links - All links are shortened as much as possible.
  • Merge tags - Merge tags are capped at 10 characters. If the text is longer, the campaign uses fallback text.
  • Opt-out text - Opt-out text uses 1 credit. It's not possible to change this.

Check your remaining credits

Open the SMS panel. Your remaining credits appear at the top of the page.

If you run out of credits

To send more campaigns before your next usage period starts, upgrade your plan. Otherwise, you can send again when the new usage period begins. Any scheduled campaigns won't send and become drafts instead, and a campaign that would put you over the limit won't send.

Billing cycle vs. usage period

Your SMS campaigns subscription has a billing cycle and a usage period. These are related but not the same:

  • Billing cycle - How frequently you’re charged, either monthly or annually.
  • Usage period - The time you have to reach your SMS credit limit, always monthly.

Change your SMS campaigns plan

To change your plan:

  1. Open the Billing panel.
  2. Under Subscriptions, click SMS campaigns.
  3. Beside your current billing plan, click Change.
  4. Choose a plan.
  5. Review the plan change details, including any charges.
  6. Confirm the change.

When upgrades take effect

Upgrades take effect immediately, and you'll have access to your new plan's credits right away. We charge the prorated difference between the two plans based on the remaining time in your billing cycle. Your billing cycle, usage period, and renewal date don't change.

When downgrades take effect

Downgrades take effect at the end of your current billing cycle, and we charge your new plan's price starting with the next cycle. Your billing cycle, usage period, and renewal date don't change.

Cancel your SMS campaigns plan

When you cancel a monthly or annual SMS subscription, your service stops at the end of your billing cycle. We don’t refund the remaining time in your billing cycle, and you can send SMS campaigns until the end of your subscription.

  1. Open the Billing panel.
  2. Under Subscriptions, click SMS campaigns.
  3. Click Cancel subscription.
  4. Click Next.
  5. Choose a reason, then click Next.
  6. Click Confirm Cancelation.

SMS plan refund policy

We don’t offer refunds for SMS campaigns charges regardless of the plan or billing cycle.

Failed SMS campaigns subscription charges

As long as the credit card on file is valid, your subscription renews automatically. If the renewal charge fails, your subscription becomes past-due, and we’ll retry the card over the next 15 days. You can update your card at any time during this grace period to prompt a charge.

If we still can’t charge your card after 15 days, your SMS campaigns subscription expires, and you can’t send campaigns. As long as your website subscription is active, you can buy a new SMS campaigns subscription at any time.

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SMS campaigns pricing, billing, and invoices