Track your RSS feed activity

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Track your RSS feed activity

Last updated September 25, 2026 22:13

Use the RSS subscriber report to know how many people subscribe to your RSS feed

Your site includes built-in RSS feeds for blog pages and other collections. The RSS subscribers panel estimates your feed's audience, combining traffic we measure with subscriber counts reported by feed readers.

Also try: Using RSS feeds and Finding your RSS feed URL.

Review your RSS subscribers analytics

To view your RSS subscribers report:

  1. Open the Analytics panel, click Engagement, then click RSS subscribers.
  2. If you have more than one blog or RSS feed, click the feed dropdown menu to choose one. Every blog page has its own feed. To see all of them together, select All feeds.
  3. Click the date range dropdown menu to filter by time frame. Data is available from January 2014.

How the estimate works

The count is an estimate built from two kinds of data:

  • Individual subscribers: unique visitors to your RSS feed URLs, identified by IP address.
  • Subscribers: counts reported by feed readers that represent several subscribers each, like Feedly and Flipboard. Each service calculates subscribers differently, and some of their numbers are estimates too.

The line graph shows trends over time for the feeds and date range you've selected. Hover over any point to see data for a specific date.

Click the Daily dropdown menu to change the time scale. Your options depend on how many data points are available.

Custom date ranges start from the earliest full period in the range: the first Sunday for a weekly view, the first of the month for a monthly one. If your range starts on Friday, April 24, the weekly graph begins on Sunday, April 26 and the monthly graph begins on May 1.

Tip: In the Squarespace app, the graph in the RSS subscribers card also shows comparison data for the previous time frame.

What does “Podcast traffic” track?

Traffic from Apple Podcasts counts as traffic to your podcast's RSS feed. This doesn’t count your podcast subscribers. It’s only a measure of traffic.

I replaced my default RSS URL, does this affect analytics?

If you replaced your default RSS URL through a service like Feedburner, that service's accuracy depends on how it requests data.

If it requests the feed for each new subscriber, or each time a subscriber checks for updates, the count is reasonably accurate. If it makes batched requests and serves the same response to all subscribers, the count is less reliable. We can't offer detailed support for third-party feed services.

My daily and weekly numbers don’t add up

Daily values may not add up to weekly, monthly, or yearly ones. The count is an estimate, and longer time frames process the numbers differently to give a more accurate figure over that period.

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Track your RSS feed activity