Create discounts

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Create discounts

Last updated September 11, 2026 18:20

Offer promo codes, automatic discounts, and free shipping to customers.

Discounts encourage higher spending, newsletter subscriptions, and sales. There are many ways to set up discounts to meet your goals.

You can create discounts if:

• You're on the Core, Plus, Advanced, Business, Commerce Basic, and Commerce Advanced plans. However, some discount settings are only available on Core, Plus, Advanced, and Commerce Advanced. When that's the case, we'll note it in this guide.
• You're a Store Owner and Administrator.

Watch a video

Create a discount

To add a new discount:

• Computer

• Squarespace app

• Open the Discounts panel.

• Click Add Discount in the top-right corner. To create up to three discounts with AI, click Recommended.
• Complete the fields to customize the discount.

• Click Save.

• In the Commerce tab, tap + in the top-right corner.

• Tap Create discount code. To create a discount with AI, tap Recommended.
• Complete the fields to customize the discount.
• Tap Save or ✓ to save the discount.

Choose a discount type

Percent off

Offer a percentage off a product, order, or pricing plan. The percentage needs to be a whole number. Percent off discounts don't apply to shipping.

Amount off

Offer a flat amount off a product, order, or pricing plan. Amount off discounts don't apply to shipping, or orders less than the amount off discount.

Buy X get Y

The Buy X, Get Y discount is available on:

• The Core, Plus, Advanced, and Commerce Advanced plans.
• The computer. They can’t be added in the Squarespace app.

Offer discounts or free products when customers check out with a certain number of items. For example, Buy One Get One 50% off (BOGO), and Buy 2, Get 1 Free.

This discount type can only apply to physical, service, and download products that are one-time purchases. It doesn’t work for subscription products or pricing plans.

To get the discount, customers must enter the code at checkout. This offer applies to products placed in shopping carts.

Free shipping or local delivery

Offer free shipping or local delivery. You can offer this discount for all shipping options, or limit it to certain options. The free shipping discount appears at checkout after customers enter their address and select a shipping option that's eligible for the discount.

Limitations:

• Free shipping can only be used for Any Order or Orders Over discounts.
• Free shipping discounts can be applied to all shipping methods or all local delivery options, but not both simultaneously.
• It's not possible to charge a handling fee for orders that have a free shipping discount.
• Apple Pay checkout doesn't support free shipping discounts that are limited to certain shipping options.

Choose a discount trigger

Your customers can use a promo code to apply the discount at checkout, or you can automatically apply the discount if the order is eligible, no code required.

Promo code

Create a promo code for customers to enter at checkout. Promo codes appear in uppercase, but aren't case-sensitive:

1. In the discount editor, select Promo code.
2. Enter a code, like SALE20. This code must be unique. Ensure it’s different than existing or expired discounts, otherwise it won’t work.

Automatic discount

Automatic discounts are only available on Core, Plus, Advanced, Commerce Advanced and Digital Product plans. To learn more, visit Choosing the right Squarespace plan.

To apply your discount automatically at checkout for eligible orders, select Automatic discount. You can create up to 100 automatic discounts.

Create the discount offer

You can offer discounts for entire orders or limit them to a single product, pricing plan, or shopping cart minimum.

Any order

Applies to any order of products or pricing plans with no restrictions. Discounts can’t exceed the order total.

Orders over

Applies to orders with a subtotal equal to or over a certain price. The subtotal is the cost of all products or memberships, before taxes and shipping.

Single product

Applies to one product. If a customer checks out with more than one of the same discounted product, the discount only applies to one of them.

For single product discounts with a percentage off, the discount will apply to the unit price and quantity of products in the cart.

Content & memberships

Applies to a pricing plan for one of your Digital Products. If the pricing plan has multiple options, use the Price options dropdown menu to select which option the discount applies to. Click All price options to apply the discount to all options.

For pricing plans with recurring subscriptions, or fixed-amount plans paid in installments, use Limit Subscription Discounts to set how the discount applies to recurring payments.

Limitations:

• Pricing plan discounts don't display in the Squarespace app. Use the computer instead.
• You can’t apply one discount to all pricing plans. Instead, create individual discounts for each plan.

Products by category

Applies to products within a category. You can apply the discount to multiple categories, but it will only work for products that belong to the one store page you selected. If a customer checks out with multiple products in a discounted category, each item is discounted.

Limitations:

• Category discounts don't display in the Squarespace app. Use the computer instead.

Buy X get Y

These sections appear when setting up a Buy X get Y discount:

• Customer buys: sets the requirements for an order to qualify for the discount.
• Customer gets: sets the discount the shopper receives for a qualifying order.

This type of discount can be used with physical, service, and download products that are one-time purchases. The Buy X get Y discount can’t be set up to work with the purchase of gift cards, subscription products, or for Digital Products like courses, Member Sites, etc.

Quantity

Sets the number of items you need to add to an order to get a discount, or the number of items that will be discounted in a qualifying order.

Specific products

Sets the specific products a customer needs to add to their order to get the discount, or the specific products that will be discounted when a customer’s order meets the requirements.

You can select up to 200 different products. When multiple products in an order qualify for the discount, the cheapest ones are discounted first.

Products by category

Sets the product categories that qualify for the discount. You can select up to 200 different categories. When multiple products in an order are in a discounted category, the cheapest ones are discounted first.

At discounted value

For qualifying orders, set the order discount to:

• Free: items in “Customer gets” are free.
• Amount off: items in “Customer gets” have the specified amount deducted from the order total.
• Percent off: items in “Customer gets” are discounted by the specified percent off.

Maximum uses per order

Set the number of times the discount can apply in a single order. For example, if you create a buy one get one free discount and limit it to two uses per order, customers who buy multiple of the item that triggers the discount will get the discount up to two times.

Add rules and limitations

Limit the number of times a discount can be applied per order or per customer.

Create an unlimited discount

Unless you set a limit, customers can apply the discount unlimited times. You can set an expiration date and create separate rules for recurring payments.

Limit total orders

Limiting total discount use is available in the Core, Plus, Advanced, Commerce Advanced, and Digital Product plans. To learn more, visit Choosing the right Squarespace plan.

Check Limit total number of orders this discount can be used to enter a maximum number of uses for the discount. This limit applies to the discount itself, not the maximum number of times an individual customer can use the discount. This is a good option for offering the discount on a first-come, first-served basis. If you sell subscription products or subscription pricing plans, the first order counts as a single use, and renewal payments don’t count toward this limit.

Limit discounts per customer

Limiting discount use per customer is available in the Core, Plus, Advanced, Commerce Advanced, and Digital Product plans. To learn more, visit Choosing the right Squarespace plan.

Check Limit one per customer to limit the discount to one use per email address. When a customer enters a discount code at checkout, it counts as one use. Keep in mind, the discount may apply to multiple items in a single order.

You can use this setting in combination with Limit total orders to further limit discount use. For example:

• Limiting the total number of orders to 10, and limiting the discount to one per customer, means the discount can be used 10 times total, but only once per customer.
• Leaving the number of orders as unlimited, and limiting the discount to one per customer, means the discount can be used an unlimited number of times, but only once per customer.

When you select a pricing plan in the Applies to dropdown menu, the Limit one per customer box doesn't appear. This is because pricing plans can only be sold one at a time– it's not possible for a customer to purchase the pricing plan twice.

Limit discounts for subscription products and pricing plans

You can limit subscription discounts if you are:

• On the Core, Plus, Advanced, Commerce Advanced, or Digital Product plans.
• On the computer. You can't apply discounts to subscription products from the Squarespace app.

To create rules for how a discount applies to recurring payments, click the Limit Subscription Discounts drop-down menu.

• Exclude subscription products - The discount can’t be applied to subscription products or subscription pricing plans. You can’t select this option if you set the discount up for a membership with a subscription pricing plan.
• First payment - The discount can be applied to the first subscription or membership payment but not future renewals.
• All payments - The discount can be applied to the first subscription or membership payments and all future renewals.

Set a start and end date

Limit when the discount can be used. For subscription products, the discount continues to apply to all future renewals for any customer who signed up while the discount was active, even after the discount's end date passes. Start and end times follow your device's time zone setting.

1. In the Start date field, edit the start date to schedule the promotion for the future.
2. In the Expires field, select an expiration date and time. If a customer tries to apply an expired discount at checkout, an error message will appear.
3. Check Never expires to extend the discount indefinitely.

Schedule a discount

To schedule a discount for the future, set a future start date. By default, the discount’s start date is when you create it.

View discounts

To view your discounts, open the discounts panel and click Active, Scheduled, or Inactive.

Search for a discount by name or code, or click Sort by to reorder the list based on the discount's creation date, code, or number of redemptions.

Discounts with the earliest start date and time appear first. If there are identical start times, the most recently created discount appears first.

Invalid discounts

Discounts customers can no longer use have an Invalid tag. You can edit an invalid discount to fix the issue and reactivate it. A discount is invalid if it’s:

• An automatic discount and you’re not on the Core, Plus, Advanced, or Commerce Advanced plan, or a trial site
• A Single product discount for a product you removed
• A Products by category discount for a category/categories you removed
• A Free shipping discount for a shipping option you removed

Edit or delete a discount

To edit a discount:

1. Open the discounts panel.
2. Click a discount to open it.
3. Edit the details, then click Save.
4. To delete it, click the Trash can icon, then click Delete.

If a customer applies a discount to a subscription product or a membership, the original discount details apply to all future renewals, even if you edit the discount.

Keep in mind, if you edit the code for a discount sent in a campaign, the campaign won't automatically update with the new code.

Hide or show the discount field at checkout

If you have discounts in the Active, Scheduled, or Inactive tabs of the Discounts panel, the Discount Code field is shown to customers during checkout. However, if all discounts are removed, the Discount Code field won't display.

Track discount use

View the number of uses for each discount in the discounts panel, to the right of the discount’s start and end date. If customers use a discount to buy a subscription or membership and the discount renews for all purchases, it's counted only once in the discount panel.

Promote discounts

Share discounts with your customers in an announcement bar, promotional pop-up, or email campaign.

Rules for applying and combining discounts

To avoid over-discounting, we've built-in combination rules for discounts. We recommend offering only one or two promotions at a time to ensure that customers can't “stack” them.

FAQ

Can I apply a discount to the purchase of a gift card?

No. Discounts can’t apply to the purchase of gift cards, but your customers can use a discount when they shop with a gift card.

Can I stop the use of discounts if a product is on-sale?

Not automatically. As a workaround, create a new category and apply it to all items that are on sale. Then, set up a discount for all categories except the sale category.

Why didn’t my discount work?

Visit our guide on troubleshooting failed discounts.

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Create discounts