Instagram blocks

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Instagram blocks

Last updated September 23, 2026 15:36

Showcase the most recent images from your Instagram feed on your site.

If you're a content creator or own a small business, you can use Instagram blocks to display your latest Instagram posts on your site. This is a great way to showcase your Instagram images or videos without manually adding them to galleries.

You need a professional Instagram account to connect your feed to the Instagram block.

Video on Instagram blocks

Watch this video to learn how to add Instagram blocks and connect your Instagram account.

Add an Instagram block

To add an Instagram block:

  1. Open the Pages panel.
  2. Click the page where you want to add the block, then click Edit.
  3. Click Add block or + to open the block menu, then click Instagram.
  4. To open, click the block, then click the pencil icon on the block.
  5. In the Account tab, click the Connected Account dropdown menu to select a previously connected Instagram account, or select Add an account and follow the steps to connect a new one.
  6. Use the slider to set the number of posts to display, up to 20. Instagram blocks display the most recent posts. It's not possible to filter posts by a search term or hashtag.
  7. Click Design, then choose a layout and set other design options. Your options depend on the layout.
  8. Click Save.

Select an Instagram block layout

You can choose how posts display by picking a layout in the Instagram block's design tab. There are four layouts to choose from, and you can customize them with different options specific to each layout.

The layouts are:

  • Slideshow - Display posts one at a time
  • Carousel - Display posts in full with parts of the previous and next posts on either side, depending on the settings
  • Grid - Display posts in a grid of thumbnail images
  • Stacked - Display posts at full width, stacked vertically on top of one another

Tip: Some design options display differently on mobile devices. You can preview your settings with device view.

Can I connect a private Instagram account to Instagram blocks?

We recommend setting your Instagram account to public. If you connect a private Instagram account to an Instagram block, posts will display but they'll lead to a dead link when visitors click them.

Can I connect multiple accounts to Instagram blocks?

No. If you have multiple Instagram accounts you'd like to feature on your site, connect each account to a different Instagram block.

How do posts with multiple images or videos display in Instagram blocks?

Instagram posts with multiple images or videos display the first item as a static image in Instagram blocks. In the design tab of the block editor, check Open links in new window to link visitors to the full post on Instagram.

Do pinned posts display in Instagram blocks?

If a pinned post is one of your most recent posts, it will appear in your Instagram block but not in the pinned position. Only your most recent posts display, up to 20 at a time.

Can I display IGTV posts, Stories, co-created reels, or shared posts in Instagram blocks?

No. It's not possible to share IGTV posts, Stories, co-created reels, or shared posts in the Instagram block.

My Instagram block isn't displaying correctly

We can offer troubleshooting advice for Instagram block display, but we can't help with issues caused by policy changes or product updates on Instagram.

To fix Instagram blocks displaying wrong images, showing an error message, or not appearing at all:

  1. Check the connection to Instagram
  2. Reset the connection
  3. Replace the Instagram block
  4. Disable ad blockers and browser extensions

Tip: Instagram blocks update about every 30 minutes, so new posts may not appear immediately.

Check the connection to Instagram

You can resolve most issues by ensuring the Instagram connection is set up correctly:

  1. Open the Connected Accounts panel.
  2. Click your Instagram account.
  3. Ensure Download Data is checked.
  4. Click Reset Data.
  5. Click Save and refresh the page.

Reconnect the Instagram account

If the connection is set up correctly, or if an “Unauthorized: Remove or reauthenticate this account for continued usage” error message displays, disconnect and reconnect your Instagram account:

  1. Open the Connected Accounts panel.
  2. Click your Instagram account.
  3. Click Disconnect, then click Confirm.
  4. In a separate tab, log out of all Instagram accounts on your device.
  5. Return to your Squarespace site. In the Connected Accounts panel, click Connect.
  6. Click Instagram, then log in using your Instagram username and password.
  7. Click Save.
  8. Return to the page with the Instagram block. In the account tab of the block editor, click the Connected Account dropdown menu to re-select your Instagram account.
  9. Click Save.

Replace the Instagram block

If you've reset the connection and the issue isn't resolved, remove the block and add a new one:

  1. Open the Pages panel.
  2. Click the page with the Instagram block, then click Edit.
  3. Click the Instagram block, then click the trash can icon.
  4. Add a new Instagram block.
  5. Click Save and refresh the page.

Disable ad blockers and browser extensions

Instagram blocks might not display if you're using ad blockers in your browser. We recommend:

  1. Removing any ad blockers to start.
  2. If you're still having block display issues, try disabling all browser extensions.
  3. If you continue to have trouble, contact us.

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Instagram blocks