Track what visitors search for on your site

false

Last updated September 25, 2026 21:42

Site search keywords shows what visitors search for within your site, listing the top 100 queries from your site's search fields:

To see which search engine keywords bring visitors to your site instead, visit Find what search keywords bring visitors to your site.

Also try: Adding keywords for SEO and Adding search to your site.

Review your Site search keywords analytics

To view your site search keywords report:

Open the Analytics panel, click Engagement, then click Site search keywords.
Click the date range dropdown menu to filter by time frame. Data is available from October 2016.

The bar graph shows the search terms visitors used most in your time frame, with the total number of searches above it.

The table lists total searches for each term. Click the arrow beside a term to see which pages visitors opened from those search results.

Clicks and searches won't match exactly, since a visitor might open several pages from one search or none at all.

Your most-searched terms usually point to one of two things:

Visitors searching for something you don't offer. That's a content or product gap — people are arriving expecting something you could add.
Visitors searching for something you do offer. The content exists and people can't find it, so the fix is usually a clearer menu, a category or tag, or a link from a related page rather than new content.

To help search results match what visitors type, add those keywords to your headings, categories, tags, and product descriptions.

If the panel shows a “No data available” message for every time frame, either your site has no search feature or nobody searched in that period.

Was this article helpful?

Yes No

23 out of 49 found this helpful

Yes No

Track what visitors search for on your site