Display your products in Google Shopping

Display your products in Google Shopping

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Last updated September 09, 2026 17:57

Integrate with Google Merchant Center to display your products in product listings across Google.

Using our integration with Google Merchant Center, you can display your physical products in product listings across Google, like in Google Shopping, Google image searches, and on YouTube. You can sync your products automatically from Squarespace to Google Merchant Center.

This integration is available in Core, Plus, Advanced, Commerce Basic, and Commerce Advanced plans. Learn more about choosing the right Squarespace plan.

Also try: Increasing your store's sales.

What do I need to display my products in Google Shopping?

To use this integration, you need to:

Sell physical products.
Add a shipping option in Squarespace.
Have a Google Merchant Center account. You can’t connect multi-client accounts (MCA), also known as advanced accounts, or sub-accounts in an MCA.
Have 200 or fewer separate data sources linked to your Google Merchant Center account. If you have over 200, delete an existing data source to connect your Squarespace site.

Connect your site to Google Merchant Center

To connect your site to Google Merchant Center:

Open the Google shopping panel.
Click Set up Google Merchant Center.
Click Sign in with your Google Account.
Select the Google account you want to use, then click Allow.
Click Connect.
If your account isn’t verified, add an HTML tag to your site header by clicking Copy tag.
Click Paste tag into site header and follow the prompts.
If your account is verified, click Complete setup, then click Confirm.

After you complete the setup process and final review in Google Merchant Center, your site's physical products will sync to Google Product Listings. Visit the Google shopping panel in Squarespace to view your site’s sync status. Depending on the listing type, Google can take between 3–5 business days or several weeks to approve your products. You can’t sync only specific physical products, but you can choose which products display on Google from your Google Merchant Center account.

Disconnect from Google Merchant Center

To disconnect your site from Google Merchant Center:

Open the Google panel in Squarespace, click Disconnect.
Go to your Google Merchant Center account and remove the products you want to stop promoting on Google.

Add GTIN and MPN product codes to optimize for Google Shopping

If you resell packaged goods, add GTIN or MPN product codes to help your products show up in Google Shopping. GTIN codes are issued by GS1 US and help third-party selling platforms identify your products and show them to the right people. MPNs are issued by original product manufacturers.

Where to get help with Google Shopping

Our Customer Support team can help you connect and disconnect your site from Google Merchant Center. For help managing your listings, visit Google’s Help Center.

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Display your products in Google Shopping