Building a musician or band site

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Building a musician or band site

Last updated January 14, 2026 19:44

Establish your band's online presence to share music and tour dates, sell merchandise, and connect with your fans.

A Squarespace site comes with all the tools you need to build a site to share your music, display tour dates, and connect with your fans. Follow this guide to get started building your site and learning how to use Squarespace’s features for uploading music, connecting social media, and selling tickets and merchandise online.

Watch a video

This video applies to version 7.1.

Build a site to showcase your music

Get started with Blueprint AI Builder to create a custom template tailored to your specific vision. You can also visit our template store to start with one of our curated entertainment templates, which use demo content to highlight useful features and design options.

With the flexibility of Squarespace’s pages sections and blocks you can build basic, informative pages to make your website unique and striking.

Tip: For even more advice and options, visit this post on the Squarespace Forum: Make A Website That Rocks - The Musicians Guide To Building A Squarespace Website.

Add a custom domain

Register a custom Squarespace domain to give your site a unique identity, help customers find your music, and establish a professional online presence. You can select from common top-level domains like .com or .net, or pick one more focused on your field like .music, .band, or .audio. If your site is on an annual billing plan, it comes with a free custom domain for the first year.

Squarespace domains automatically include Whois privacy and SSL certificates, and with a domain hosted at Squarespace, you can manage your website and your domain all in one place. Set up a custom email address with your domain to give your correspondence with clients a professional feel. If you already own a domain elsewhere, you can transfer it to Squarespace.

After upgrading your site, open the Domains panel and click Get a Domain to get started.

Share songs

You can share individual tracks on your site by uploading them to audio blocks. These blocks appear as a customizable player, and you can add them to any content area on your site. This is a great option for showing off new singles, remixes, or other audio files.

You can also use SoundCloud blocks to embed tracks or playlists from your SoundCloud directly to your site. This way, visitors can listen to your SoundCloud content without leaving your site.

Sell tickets and merchandise

Set up an online store to sell t-shirts, albums, downloads, posters, and more. Enable waitlists to alert fans when albums or new merch become available, and offer discounts for top fans. Connect to a print on demand extension, such as Printful, to sell custom merchandise.

To learn more, visit Getting started with Squarespace Commerce.

To create pages that only specific fans can access, or to offer exclusive access to new music, create Member Sites. With Member Sites, you monetize content on your site by putting specific pages behind a paywall. Any type of page can be added to a member site, making this a great way to monetize different kinds of content, like a blog page highlighting behind the scenes images and videos from a tour.You can also put individual blog pages and videos pages behind paywalls with Digital Products.

List gigs and tour dates

Use an calendar page to list upcoming shows, tours, and appearances. After you've added events, you can showcase these events elsewhere on your site, such as your homepage, using a summary block or calendar block. If you have a Bandsintown profile, you can display live stream and tour dates on your site by adding a Bandsintown Block to any page. Through links in the block, fans can purchase tickets and RSVP to shows.

Communicate with your fans

Keep your fans informed about new music, shows, and merchandise with Squarespace Email Campaigns or our EZ Text extension.

Send emails using Email Campaigns

Build mailing lists and send email campaigns to stay in touch with your fans by sending tour dates, discounts, and other exciting news. Follow our Email campaign best practices to ensure your campaigns reach your audience, look great, and are highly anticipated.  To learn more about sending on-brand emails, visit Getting started with Squarespace Email Campaigns.

Send text promotions using extensions

Connect the EZ Text extension to keep fans engaged and excited by sending text notifications and promotions directly to them when tickets go live and new merch drops.  While we work with third-party services to ensure Squarespace extensions work properly, extensions fall outside our scope of support. We can help with connecting or disconnecting your extensions. For all other questions, contact the extensions provider directly.

Connect your social media and streaming pages

Display content from social media on your site or automatically push content from your site to social platforms by connecting your social accounts. You can display icons for these social platforms in your site header or a social links block. If your music is available on a streaming service, you can add icons that link to your pages on, Google Play, and Spotify.

Promote your music with engaging content

You can use the Marketing Kit in the iOS Squarespace app to offer a sneak peek into new songs or live performances. Then, export your content and share on your site or on social media platforms such as TikTok, Instagram, or Facebook. It might also be helpful to create a Bio Site link hub.

Optimize for search engines

If you depend on search engines like Google to bring new fans to your music, following a few SEO best practices can help your site rank higher.

Add keywords to your site, such as your band’s name and genre, to appear in search results and make it easier for your fans to find you. You can use Squarespace AI to generate SEO page descriptions on your site where they don’t exist to drive traffic to your site.

If you're based in a specific region, add your physical location. This will help Google promote your site in local searches so you can build up a loyal hometown following before venturing out on that cross country tour.

Next steps

Your site can be as unique as your music, so this is just the start.

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Building a musician or band site