Using Squarespace AI

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Using Squarespace AI

Last updated October 23, 2026 15:31

Generate first draft content with Squarespace AI features to edit for use on your website.

Artificial intelligence, or AI, is a new and improving technology that imitates human intelligence in computer systems to perform tasks or solve problems. With Design Intelligence, Squarespace's content-generating AI features, you can enter prompts or text you’ve already written and the AI will help you create a first draft of text content for your website.

Read this guide for an overview of best practices when using Squarespace AI.

Note: This information is solely provided as a summary for your convenience. To read the full set of legal terms relating to use of Squarespace AI, visit Section 4 (Licensed Content) of Squarespace Product Specific Terms and Squarespace’s Content Generation Terms.

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Best practices

Follow these best practices to ensure best results when using Squarespace AI to generate content:

  • Ensure you carefully review all content generated by Squarespace AI. Because the content is created by a machine, it may not always be accurate, appropriate, or right for your needs.
  • You shouldn’t publish any text generated by Squarespace AI on your site that you wouldn’t have written yourself.
  • The more detailed your prompt, the more detailed the generated text may be. If text generated is too vague or generic, try being more specific in your prompts.
  • Squarespace AI may generate the same or similar content for you that it generates on another user’s site, depending on what prompts you use. You should always edit the generated text to add your voice or details unique to you and your site.
  • You are responsible for your use of Squarespace AI and any content you use or publish.

AI software providers

Squarespace has partnered with Open AI, Anthropic, and Google to support how Squarespace AI works. Ensure you review, understand, and agree with Open AI, Anthropic, and Google's terms of use, privacy policies, and all other applicable terms.

Generate text with Squarespace AI

Use Squarespace AI in supported text areas to generate text from prompts or rewrite text you've already written. This is a great way to get a first draft of copy on the page, or to get ideas about how to improve copy you've already written.

Supported text areas

Squarespace AI is available to use in the following text areas on a computer:

Create a Brand Identity

To create a Brand Identity that improves the quality and consistency of generated text on your site:

  1. Click into a supported text area, then click the three circles icon in the text toolbar.
  2. Click the i icon to open the Brand Identity window.
  3. Type in a description of your site or business, then choose a personality to decide the tone of the generated text. If you choose the custom personality, you'll type another description.
  4. You can review an example of your generated text on the right side of the window. When you're done, click Save.

Generate text from prompts

To generate text from prompts:

  1. Click into a supported text area, then click the three circles icon in the text toolbar.
  2. In the AI prompt field that appears, enter your prompt, or click one of the pre-built prompt starters like Paragraph, Sales Pitch, or Blurb, then enter your topic.
  3. Click Write. The time it takes for Squarespace AI to generate your text will vary depending on your prompt.
  4. When the text is generated, read over it to ensure it’s what you had in mind for your first draft. If not, rewrite your prompt and click Write again.
  5. Next, follow our best practices to review and edit the text.

Rewrite existing text

To rewrite text you've already written and added to your site:

  1. Click into a supported text area, highlight the text you want to edit, and click the three circles icon in the text toolbar.
  2. Click Simplify, Shorten, or Lengthen.
  3. Click Write. If Write is grayed out and a negative number displays next to it, the amount of text you've highlighted is over the character limit. Highlight less text and try again.
  4. After the text is rewritten, read over it to ensure it’s what you had in mind for your draft. If not, click into the text area and click undo to return to your original text and try again.
  5. When you’re happy with the rewritten text, follow our best practices to review and edit it.

Generate SEO descriptions and alt text

Generating SEO descriptions and alt text using Squarespace AI is only available when using Fluid Engine on version 7.1.

SEO descriptions and alt text can help visitors use your site more effectively by giving your content more context, increase your site's visibility to search engines, and help with accessibility.

Our SEO report tool scans your site, flags areas where alt text or SEO page descriptions aren't present, and offers suggestions for those fields that optimize your content for keywords related to your business or brand.

The tool scans for missing alt text in all image blocks, gallery sections, and auto layout sections added to regular and collection pages. Images added to collection items aren't included in the scan. All pages of your site are included in the scan for missing SEO descriptions.

To generate SEO descriptions and alt text that are missing from your site:

  1. Ensure you've created a Brand Identity.
  2. Open the SEO/AI Visibility panel.
  3. Under SEO Score, review the two sections that tell you if any of your pages are missing SEO descriptions or alt text.
  4. Click Add metadata or Add alt text to review our AI-generated suggestions.
  5. Regenerate the suggestions, edit them, or click Save if you're happy with the suggested text.

Note: The SEO tool will not flag missing page titles or descriptions in areas where you’ve removed the title format variables or where you’ve added an SEO title, but not an SEO description.

Use Image Studio to create or edit images

When adding image blocks or products, you can use Squarespace AI to generate images based on prompts, or reshoot backgrounds and change the style of existing images. Each image generated uses AI credits.

Generate images with Image Studio

To create images with Image Studio:

  1. Add an image block to a block area or create a new product in your store page. You can also edit an existing product image.
  2. Click + in the image upload area, then click Generate image. If the product has an existing image you want to use, click … on it, then click Edit with AI.
  3. Click New image to create a single image, or click Story set to create a set of four images based on one prompt. If you selected an existing product image, that image is included in the prompt.
  4. In the text field, describe the image you want to generate.
  5. Click the aspect ratio icon to set the aspect ratio.
  6. Click the palette icon to choose a visual style for the image.
  7. Optional: When creating a single image, click the hashtag to set the number of results or click + to add an existing image to include with your prompt.
  8. Click the arrow to generate the image.
  9. Click Edit with AI to modify the image or images by describing the changes you want, or click Add to block.

Reshoot existing images with Image Studio

You can reposition, relight, and reshoot existing images against a studio backdrop. To reshoot an image with Image Studio:

  1. Add an image block to a block area or create a new product in your store page. You can also edit an existing product image.
  2. Click + in the image upload area, click Generate image, then click Reshoot. If the product has an existing image you want to use, click … on it, then click Reshoot.
  3. Click +, click Upload files or Select from library,then choose the image or images to edit. If editing an existing product image, you can skip this step.
  4. In the text field, describe how you want to change the image.
  5. Click the aspect ratio icon to change the aspect ratio.
  6. Click the palette icon to choose a visual style for the reshot image.
  7. Click Background to set the studio backdrop color.
  8. Click the arrow to reshoot the image.
  9. Click Edit with AI to continue modifying the image with prompts, or click Add to block.

Why didn’t Image Studio generate my image?

If your images aren’t generating in Image Studio, it’s possible your content was flagged mistakenly. Retry the prompt to check if the image can be generated successfully.

Create a site with Squarespace AI

You can use Squarespace AI to help you build a site. There are three ways to create a site:

  • Blueprint AI Builder - On the templates page, click Try Blueprint AI Builder to build a custom site template step-by-step.
  • Blueprint AI Templates - On the templates page, select your site’s topic from the search bar dropdown menu. Then review the three templates generated by AI at the top of the template search results. Click the template you prefer to start your site.
  • ChatGPT - In Squarespace GPT, enter your business name, business type, your business’s brand personality, and what you want to achieve with your site. It then passes this information to our Blueprint AI Builder, and displays an example of what your site may look like.

When you create a site using any of these methods, Squarespace AI will generate text and images for it and choose style settings based on your prompts. Follow our best practices to edit generated text.

Note: The AI-created images and text on your site are generated with the aid of third-party AI software. By creating a site using Blueprint AI Builder or Blueprint AI Templates, you agree to our Product Specific Terms and understand you're responsible for any content you publish on your site.

Create email campaigns with Squarespace AI

You can use Squarespace AI to draft email campaigns in Version 7.1.

To create an AI-generated blast email campaign:

  1. In the main menu, click Home, scroll to Run a Campaign, then click the Clarkson AI template.
  2. Select a goal from the dropdown menu. This is the purpose of your blast campaign.
  3. Click the + icon to choose an asset. This can be a product, content from your asset library, or a file from your device.
  4. Add a description that includes key details to include in the campaign's AI-generated first draft.
  5. Click Generate.
  6. Review the draft to ensure it meets your standards, and edit it it to change its text and appearance.
  7. When you're ready, send your campaign.

Add a stock background

When adding a background image or background video to a page section, you can choose from a curated selection of AI-generated images, patterns, gradients, or videos.

To add a stock background:

  1. Click Edit on the page, then click Edit Section on the section where you want to add the background.
  2. Click Background, then click Image or Video.
  3. Click +, then click Browse Backgrounds or Browse Background Videos. If you're adding an image, you can filter by Images, Patterns, or Gradients.
  4. When you find a background you like, click it, then click Add Image or Add Video to add it to your site.

Work on your site with Clarkson AI chat

Use Clarkson AI chat to edit your site with chat prompts. We're rolling out Clarkson to sites in waves, so it may not be available on your site yet.

To use Clarkson AI chat:

  1. Open the Pages panel.
  2. Click Edit on a page.
  3. Click the Clarkson icon in the top-right corner. With Clarkson AI chat, you can:
  4. Add or replace images in image blocks
  5. Change text on a page or in blocks
  6. Create and edit products and discounts
  7. Draft and schedule email campaigns
  8. Edit and manage contacts
  9. Review and summarize your site’s analytics
  10. Update your site styles

Beacon AI chat icon is highlighted in the site's editing toolbar. The icon is three circles.jpg

Squarespace AI takes a long time to generate text

Depending on the text being generated by Squarespace AI, it may take longer than expected. Timing may vary based on the amount of text requested or the number of requests being handled by Squarespace AI.

Error message: Squarespace AI is currently unavailable

This may happen if Squarespace AI is overburdened with requests. If this message appears, try again. If the message appears a second time, wait a few minutes before trying again.

Support for Squarespace AI

While we can help you use Squarespace's AI features, we can’t offer advice or recommendations on how to use or improve AI-generated content, and we can’t evaluate AI-generated text for accuracy or appropriateness.

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Using Squarespace AI