Email Campaigns checklist

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Email Campaigns checklist

Last updated August 27, 2026 14:32

Helpful recommendations for building an audience and sending successful campaigns.

As you prepare to send your first email campaign, go through the list below to ensure you've set up everything to help your campaigns succeed. For more in-depth explanations, click any of the linked guides in the checklist. If you want hands-on help, you can hire a vetted Squarespace Expert.

Before sending campaigns

To prepare for sending campaigns, set up the following requirements in your Email Campaigns dashboard:

Avoid spam filters

Take these steps before sending a campaign to help ensure your campaigns aren't marked as spam:

  • Use a custom email address - Email providers are more likely to filter your campaign as spam if sent from a free service like Gmail or Yahoo. Use a custom email address and recommend your recipients add it to their contacts.
  • Verify your third-party domain - If your custom email address uses a Squarespace domain connected to your site, the domain is automatically verified. If your custom email uses a domain registered with a third-party, like GoDaddy or Hover, ensure you verify it. Verifying your domain helps ensure your campaigns don't get marked as spam.

Build and send your first campaign

Create your draft, add your content, and prepare to send your first blast campaign. Follow these recommendations to learn the basics of creating campaigns:

Keep your audience engaged

As you send more campaigns, use more Email Campaigns features to:

  • Set up automated campaigns - Create automated campaigns to welcome new subscribers or offer discounts to customers. These campaigns send automatically when visitors to your site perform certain actions, like subscribing to your mailing list or buying a product. This engages new subscribers and customers without you having to send a campaign to the whole mailing list.
  • Personalize your campaigns - Use mail merge tags to to plug in personalized content, like the subscriber's name, to your campaigns. This personal touch helps you connect with subscribers.

If you have a Squarespace website:

  • Create campaigns from your blog posts - When you publish a blog post, convert it to a campaign to send your content to subscribers immediately. Campaigns created from blog posts get your content in front of readers while encouraging them to visit your site for more.
  • Include discounts for your online store - If you have an online store, add a discount section to your campaign to create a discount for your store directly in Email Campaigns. This is a great way to reward subscribers and discourage unsubscribes.
  • Track audience engagement - Use traffic sources analytics to check how much of your site traffic is coming from your campaigns. With this data, you can evaluate what campaigns are having the greatest impact and tailor future campaigns to maintain subscriber interest.

Expand your audience with a Squarespace website

Continue growing your audience by encouraging site visitors, customers, and clients to subscribe.

Collect mailing list subscribers without a website

If you use Email Campaigns without a Squarespace website, you can build a simple sign-up form to collect mailing list subscribers. Share the link to your sign up form to encourage people to join your mailing list.

Upgrade your Email Campaigns plan

As your audience grows, you may need more mailing lists or a different email campaigns plan.

Sign up for a webinar

Register for our Engage Your Audience with Email Campaigns webinar where we’ll walk you through how to use Email Campaigns, Squarespace’s built-in email marketing tool, to grow and engage your audience. You’ll learn how to build mailing lists, create and send campaigns, and measure campaign performance with our analytics tools.

More help

Visit our Email Campaigns guides for more in-depth information and step-by-step instructions.

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Email Campaigns checklist