Working with Demo Content

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Working with Demo Content

Last updated March 10, 2026 21:03

Locate, replace, and delete demo content as you're building your site.

Each Squarespace site comes pre-loaded with demo pages and content to highlight features and layout possibilities. Use this guide to learn how demo pages work and how to replace and customize demo content with your own.

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Before you begin

  • We recommend removing or replacing all demo content before upgrading to a paid subscription.
  • All demo content pages use noindex tags to prevent them from appearing in search results. The noindex tags are automatically removed when you start editing a demo page.
  • If you'd like to use stock images to replace demo content, we offer integrations with Getty Images and Unsplash.

Understanding demo content

The designs in the template store have demo content that highlights Squarespace features and layout possibilities. Our design team carefully curates the text and images to inspire you and serve as a springboard for your own ideas. You can create any type of site, no matter what design you choose as your starting point.

Demo content is intended as inspiration only. When building your site, you’ll use tools built into the Squarespace platform to replace the demo text and images with your own unique content.

Locating the demo content

Most of the demo content is located in the Pages panel. How you locate the demo content, depends on your site's version:

On version 7.1 sites, when you create a site or add pages, all of the placeholder text, images, and blocks are demo content. The demo content isn't labeled.

Open the Pages panel.

Demo pages have a Demo label next to the page title. The icons next to the page titles tell you the page type, such as layout page or blog page.

The Demo label is highlighted beside demo pages.

To find a demo page, tap More, then tap Pages.

Demo pages have a Demo label next to the page title. The icons next to the page titles tell you the page type, such as layout page or blog page.

Replacing demo content

How you replace demo content depends on which version of Squarespace your site is on and where the demo content appears:

Some page types can't be edited in the Squarespace app. For pages that aren't supported, log into your site on a computer. To learn more, visit Adding pages to your navigation.

To edit a demo page:

  1. Tap a supported page with demo content. On 7.1 sites, tap the supported page then tap Preview.
  2. Tap Edit or the pencil icon, then tap anywhere on the page to begin editing.

Deleting demo content

If you prefer to build your own pages from scratch, you can delete the demo pages.

In the Pages panel, hover over the page and click the trash can icon.

While hovering over a demo page, the trash can icon is highlighted.

Add new pages by clicking the + icon and selecting a page type. To learn more, visit Adding pages to your navigation.

  1. Tap More, then tap Pages.
  2. If your site is on version 7.1, tap the trash can icon next to the page with demo content, then tap Confirm. If your site is on version 7.0, swipe left on the demo page to delete it.

You can also delete a page from its page settings.

Restoring demo content

You can restore deleted demo pages within 30 days of deleting them. For help, visit Restoring deleted pages.

It's not possible to restore content deleted from demo pages. If you delete or change some of the content on a demo page, that content is deleted permanently.

Switching templates (version 7.0 only)

When you switch templates on a version 7.0 site, the content you've built on your site moves into the new template. The demo content doesn't appear in your pages panel. All of your existing pages remain on the site but shift to look like the new template.

For more information, visit Switching templates in version 7.0.

FAQ

Can I use the demo content?

No. Per our Terms of Service, demo content is meant for inspiration only, and you don't have a license to use any sample images or content on your live site. You’ll need to replace the demo content with your own images and text. Besides, using your own content is the best way to ensure that your site expresses your unique vision and brand.

To find great images to build your site, we offer built-in integrations to help you search and add free and premium stock images.

Why do you have demo content?

We've learned that starting with demo content makes building your site easier than starting with a blank site. Also, while all our designs are customizable, we design each one with certain aesthetic goals in mind. The demo content illustrates those aesthetic goals and demonstrates the type of site that could be created with those elements.

How can I remove the “Demo” label?

Clicking an Edit, Banner, or Settingsbutton on a demo page removes the “Demo” label. You can then fill the page with your own text and images.

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Working with Demo Content