Syncing products with Facebook and Instagram

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Syncing products with Facebook and Instagram

Last updated October 01, 2026 14:13

Sync your Squarespace store products with Facebook to advertise directly through Facebook dynamic ads. Facebook Ads display product images and details along with a link to purchase the product on your Squarespace site. Any updates you make to products on your site automatically sync with Facebook hourly.

Syncing your products is available in Basic, Core, Plus, Advanced, or some Legacy plans.

Can customers buy products directly on Facebook and Instagram?

No. This integration is a one-way sync for advertising purposes using Facebook dynamic ads. Customers complete their purchases on your Squarespace site.

Squarespace doesn't support Meta's required custom checkout URLs for Instagram Shops. Customers can't create carts on Instagram or complete checkout through Instagram product tags. If you choose to sell through Shops on Facebook and Instagram in addition to Squarespace, we recommend setting aside some inventory for sales on those platforms.

Before you begin

Syncing products with Facebook requires connecting your Squarespace site to Meta Business Manager and Facebook Ads. You'll add physical products directly to your Squarespace site, sync those products with a catalog in Meta Business Manager, and create targeted ad campaigns.

Before you begin syncing, ensure your Squarespace site has:

As part of the setup, you'll connect several accounts tied to your Facebook profile:

Tip: Learn more about boosting sales by visiting Increasing your store's sales.

Sync your products with Facebook

To sync your products:

  1. Open the Products on Facebook & Instagram panel.
  2. Click Connect With Facebook.
  3. Log into Facebook when prompted. Log in with your personal account; you'll select your business page in a later step.
  4. Click Facebook Ads.
  5. Continue following the prompts that Facebook gives you to connect or create accounts until the process is complete.

Keep in mind:

  • If you encounter any errors in this process, like a Something Went Wrong message, visit Meta's Account Quality page to check for and resolve any errors. You can also visit the Meta Business Help Center for support. After the error is resolved, restart the sync process.
  • After syncing, Facebook will review your store before allowing you to use the integration. This review usually takes between 24 and 48 hours. Squarespace can't influence or predict the timing.

What syncs between Squarespace and Meta

Syncing Squarespace with Meta shares these product details from your store page:

  • ID - A unique identifying number
  • Title - The product name
  • Description - The primary product description. Text from the additional info section isn't imported.
  • Image - The product's primary image. Only one image imports per product.
  • Price - The lowest price for the product (not the full price range).
  • Availability - Whether or not there's at least one of the product in stock.

Product updates made on your site sync with Meta hourly.

Note: Your shipping options don't sync with Meta. Sales made outside your Squarespace site don't affect your inventory or appear in your orders or analytics panels.

Create Facebook ads for your products

After you sync your products, you can begin creating ad campaigns. Facebook's dynamic ads help you target customers using data provided by Meta Pixel and promote products in your inventory relevant to their interests. The dynamic ads feature is only available on the Core, Plus, Advanced, Commerce Basic, or Commerce Advanced plan.

Facebook's dynamic ads can help you:

  • Automatically promote products to people who’ve expressed interest in your store.
  • Show people products tailored to their interests, even if they haven’t visited your site.
  • Retarget customers who left your site without making a purchase, reminding them of the product they viewed.

Tip: Create professional quality content with the Marketing Kit in the iOS Squarespace app to showcase your products. Feature the content on your site, or share it on your social media platforms. You can export video content and use it for your Facebook video ads.

To learn more about creating Facebook ad campaigns, visit their step-by-step guide and review their best practices.

Note: If you're using the URL Builder, you can still create Facebook ads for your products. The URL Builder tracks traffic to a specific page of your site from an ad, while this process tracks traffic and sales of specific products from an ad.

After setting up an ad campaign, you can track progress in your Meta Ads Manager, and visit Traffic sources to measure success and track conversion within Squarespace.

Disconnect your products

Before you disconnect, keep in mind that doing so will:

  • Delete your products from the catalog in Meta Business Manager
  • Stop all active Facebook dynamic ad campaigns relying on the synced catalog

To stop syncing your products with Facebook and Instagram:

  1. Open the Products & Services panel and click Facebook and Instagram.
  2. Click Disconnect, then click Disconnect again in the window that appears.

Who to contact for support

Facebook, Meta Business Manager, and Meta approval processes fall outside the scope of Squarespace support.

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Syncing products with Facebook and Instagram