Create pricing plans and paywalls

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Create pricing plans and paywalls

Last updated October 19, 2026 19:01

Offer your visitors pricing plans to unlock paywalled content.

Add a pricing plan to a member site, blog, course, or videos page to hide your content behind a paywall.

Video on creating pricing plans

Watch a two-minute video on selling access to your site content.

What are pricing plans?

Pricing plans grant access to paywalled content. You can have free, fixed amount, or subscription pricing plans, and you can offer multiple pricing plans (up to 500) with different member benefits.

When you add a pricing plan to a member site or course, blog, or videos page, the content is hidden behind a paywall for non-members.

When a visitor signs up for a pricing plan, they create an account and become a member of that plan, and they can access all content you’ve added to it.

What content can I add a pricing plan to?

You can add pricing plans to:

• Blog, Course, and Videos pages - These are page types that you can hide behind a paywall. Member sites can include these page types, but they all share the member site’s pricing plan.
• Member sites - This is a collection of any page type that you hide behind a paywall.

How many pages or member sites can a pricing plan have?

Pricing plans can hold up to 10 member sites, blog pages, course pages, or videos pages.

How many pricing plans can a page or member site have?

You can add a member site, course page, blog page, and videos page to up to six pricing plans.

Create a pricing plan

To create a pricing plan:

1. Connect a payment processor if you charge for access to your content. If you will only have free plans, you can skip this step.
2. Open the content and memberships panel.
3. Click Create, then choose Pricing plan.
4. Add the pricing plan’s name, description, and benefits.
5. Choose the pricing plan structure.
6. Click Add digital products to add a member site, or a blog, course, or videos page.
7. Switch on the Enrollment dates toggle to limit when members can sign up.
8. Click Create.

Choose how much and how often to charge members

There are three kinds of pricing plans. Add payment options or create multiple plans to give members a choice.

Free pricing plans

Visitors sign up by giving you their email address and creating a customer account.

Fixed amount pricing plans

Members pay a single amount once or in installments for permanent access to your content. If you offer installments, members get access to your content after their first payment. If they miss a payment, they lose access. After their last payment, they have access forever. They can’t cancel their installment payments after signing up, but you can cancel their membership for them.

Subscription pricing plans

Members make recurring payments to keep access to your content. Members can cancel their subscriptions at any time.

Add a second pricing option

One payment plan can have multiple pricing options. For example, you can offer a subscription pricing plan with different renewal frequencies.

1. Create the first pricing option.
2. Click Add a payment option for fixed amount plans or Add a subscription option for subscription plans. If the first option for a fixed amount pricing plan has 1 Payment, the second option needs to be a series of installments.
3. Use the fields that appear to set the second pricing option.

Add a second pricing plan

To offer different pricing plan structures, like a fixed amount plan and subscription plan, create multiple pricing plans. We recommend a tiered pricing strategy.

Use a tiered pricing strategy

Use a tiered approach when you sell multiple pricing plans. For example, if you sell educational content about gardening, you could offer:

• One free plan - Give access to a videos page, with short videos on succulents and their upkeep.
• One fixed-amount plan - Give access to the succulent videos page and a course about growing an herb garden.
• One subscription plan - Give access to the succulent videos page, the herb garden course, and a member site with multiple pages about growing vegetable gardens.

Sell your pricing plans

Members sign up for your pricing plans through a paywall or a pricing plan block.

All content in a pricing plan has a paywall

Visitors see a paywall when they try to open pages and member sites with a pricing plan. You can customize the paywall for each page and member site.

Add a pricing plan block

To let visitors sign up for a pricing plan from any public page on your site, add a pricing plan block.

Add a sign up page

Create a public sign-up page that compares all your pricing plans so visitors can make the best choice.

Edit a pricing plan

Changes you make to a pricing plan, or to your site’s currency or tax rates, only affect new members who sign up after you save your changes. Existing members who paid a fixed amount still have access to your paywalled content. Members with ongoing payments (subscriptions or installments) keep paying the amount and schedule they agreed to when they first signed up.

To edit a pricing plan for new members:

1. Open the Content & Memberships panel.
2. In the side panel, click Products to see all your pricing plans.
3. Click ••• beside a plan to change its settings.
4. Click Edit pricing plan to change the price for new members, description, and other settings.
5. Click Manage members to open the contacts panel and view members.
6. Click Delete to remove the pricing plan from your site.
7. Change the pricing plan’s details, pricing, products, or sign-up limits.
8. Click Save in the top-right corner.

Change the price for existing members

To change the price for existing members, cancel their plans and ask them to sign up again.

1. Tell members about the upcoming price change.
2. Cancel their memberships.
3. Ask them to resubscribe to the new plan.

How members can switch pricing plans

To change plans, members of free or subscription plans can cancel their memberships and sign up for a different plan. Members of fixed amount plans shouldn’t do this because they’ll pay twice for the same content.

You can't move members to new pricing plans

You can’t move members from one pricing plan to another. They need to sign up for a new plan on their own.

Delete a pricing plan

When you delete a pricing plan, members of the plan lose access to the paywalled content. If the pricing plan includes a course, blog, or videos page, those pages become public, unless they're part of another pricing plan on your site. Member sites stay hidden, even if their pricing plan is removed. To delete a pricing plan:

1. Let members know.
2. Open the Content & Memberships panel, then click Products.
3. Find the pricing plan to delete, click the ••• in its row, then click Delete.
4. In the pop-up message, click Delete.

The emails your site sends to members

Your site emails members automatically. For example, when they sign up, they get an account verification and welcome email. Review and edit the emails your site sends in the Customer notifications panel.

Turn on subscription renewal emails

Members of subscription pricing plans only get an email after the first charge, unless you turn on subscription renewal emails.

1. Open the Customer Notifications panel.
2. Click Subscription orders, then click Order confirmed to send members an email when their subscription renews or Subscription renewal to send members an email 15 days before their renewal date.
3. Switch on the Send to subscribers toggle.

You can't turn on renewal emails for some subscription terms

Subscription terms of 11 or fewer weeks (if renewing weekly) or two or fewer months (if renewing monthly) can’t get renewal emails.

Can I use sale pricing for pricing plans?

No. You can’t give pricing plans sale pricing. Offer a discount code instead.

Can members pay with PayPal?

Yes, but visitors can only use PayPal to make fixed-amount, one-time payments.They can’t use PayPal for installments or subscriptions. If you collect recurring payments, connect Squarespace Payments or Stripe instead.

Can members pay with gift cards?

Yes, but only for fixed-amount, one-time payments.

Can members pay with Apple Pay?

No. Visitors can't buy a pricing plan with Apple Pay.

What currency does my pricing plan use?

Your pricing plan blocks use the currency in your payment processor, if Squarespace supports it. Change your currency in the Payments panel.

What are the transaction fees?

Transaction fees apply to all pricing plan sales and depend on your website plan. Higher plans have more video storage and lower transaction fees.

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Create pricing plans and paywalls