Building a salon site

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Building a salon site

Last updated April 07, 2026 21:10

Establish an online presence for your salon, spa, or other beauty business.

Creating a website for your salon or other beauty business helps you showcase your services, introduce your team, and attract new clients. Whether you specialize in hair, nails, spa services, or even tattoos, a stylish site is the first step in showing off your business and helping your clients.

This guide explores getting started with building your site, tips for displaying your services and rates, options for online booking, and ways to engage with your customers.

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Build a site to showcase your salon

Get started with Blueprint AI Builder to create a custom template catered to your specific vision for your salon. You can also visit our template store to start with one of our curated beauty or salon templates. These templates use demo content to highlight useful features and design options for helping clients schedule appointments.

With the flexibility of Squarespace’s pages, sections, and blocks, you can use prebuilt layouts to list your salon’s services and their prices. For some services, you may want to add a short description or explanation of what makes your offerings unique and high-quality. You can also start with blank pages and sections if you prefer to build from scratch.

If you have many different categories, split each one into its own page. Then group your pages in dropdown navigation menus to organize your services into separate categories. For inspiration for your site’s content, generate text with Squarespace AI as a starting point.

To make your salon stand out, use Squarespace’s built-in features to promote your salon’s services, show off your happy customers, and share your story and space:

For more detailed steps, visit Building your first Squarespace site.

Add a custom domain

Register a custom Squarespace domain to match your salon's name, help clients find your business, and establish a professional online presence. You can choose from common top-level domains like .com or .net, or pick one more focused on your field like .salon, .hair, or .makeup. If your site is on an annual plan, your domain is free for the first year.

Squarespace domains automatically include Whois privacy and SSL certificates. With a domain hosted at Squarespace, you can manage your website and your domain together in one place.

After upgrading your site, open the Domains panel and click Get a Domain to get started.

If you already have a domain elsewhere, you can transfer it to Squarespace.

Offer appointments

To make it easy for clients to book appointments, set up these features depending on your salon’s needs:

  • Acuity Scheduling - Acuity Scheduling is our complete online scheduling solution, which you can integrate into your site with a scheduling block. Acuity Scheduling includes everything you need to book appointments with clients, send reminders, and more.
  • Contact forms - Form blocks add customizable forms to any content area on your site. Visitors can answer specific questions and provide detailed information, helping you avoid unnecessary back and forth. A form block is great for your homepage, or you can create a standalone contact page.
  • Add email and phone links - If you’d prefer clients book over the phone or via email, add links to simplify getting in touch.

Introduce your stylists and share availability

Let potential clients get to know your team of stylists by adding image blocks to showcase headshots and team photos. Create an auto layout section with each member's name, image, a short bio, and even their general availability.

You can also create a contact form for customers to ask about your stylists’ available appointment dates and times.

To help your clients find your salon’s location and open hours, add a contact page. Include a visual display of your pinned location on Google Maps with a map block.

To help clients quickly find your contact information from their phones, include a mobile information bar.

Encourage contact

Visitors to your site who like your services may want to get in touch, even if they’re not ready to book an appointment yet. Use the features below to make yourself accessible to prospective clients or guide them to important information:

Sell and ship products

If you offer any beauty or salon products, you can sell directly to customers through your site:

  • Sell physical products like hair care essentials, nail polishes, or gift sets.
  • Offer service products outside of appointments, such as in-person workshops or drop-in sessions.
  • Create shipping zones to offer location-based shipping, delivery, or pickup options.
  • Sell gift cards for customers to redeem on your online store.

To learn more about adding an online store, visit Getting started with Squarespace Commerce.

Commerce features are available in the Basic, Core, Plus, and Advanced plans. To learn more, visit Choosing the right Squarespace plan.

Promote your business with engaging content

You can use our Marketing Kit in the iOS Squarespace app to showcase the services you provide, any products you sell, and your salon's physical space.

Then, export your content and share it on your site or on social media platforms such as TikTok, Instagram, or Facebook. You can also create a Bio Site link hub.

To give your salon more visibility when your content is shared elsewhere online, create a watermark to overlay your images and videos.

You can further engage your clients and future customers with Squarespace’s built-in tools and features:

  • Use Squarespace Email Campaigns to send regular newsletters to keep clients up to date on new services you offer, special promotional offers, or any other updates.
  • Create a blog page to share beauty tips and tutorials, offer glimpses into the consultation process, or even highlight recommended products. You may wish to monetize blog pages behind paywalls with Digital Products.

Promote your Instagram, Facebook, Yelp, or other social media by displaying social icons on your site and directing visitors to other places online where they can find you and your services. It helps to include these in your site footer, letting potential clients connect from any page of your site.

If you use Instagram for your salon, add an Instagram block somewhere on your site to show off your work and all your happy clients.

Optimize for search engines

Your contact page will help Google and other search engines find you. You can also add your physical location to help Google rank your site higher in local searches. To optimize your site even more, we recommend:

Next steps

Now that you have a shiny new site to match your salon’s style, follow these steps to keep customizing your site and bringing in new clients:

  • Visit our Getting Started tutorial series for general tips on getting your site up and running.
  • Add visitors to a mailing list or offer discounts with a promotional pop-up.
  • Add an FAQ page to explain policies, accepted payments, and group discounts.
  • Upload a custom logo and favicon to clearly identify your site.

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Building a salon site