Send abandoned cart recovery emails

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Send abandoned cart recovery emails

Last updated October 09, 2026 19:05

Automatically remind customers who left items in their cart to return to your site and check out.

Turn on the abandoned cart recovery email, to automatically send a reminder email to a customer 24 hours after they add products to their cart and leave before checking out. Customers can unsubscribe from future reminders.

You can customize the email's subject, message, header, and footer, and the Reply-to and From addresses. The email includes a Complete Your Order button linking to a Review Cart page.

Abandoned checkout recovery is available on the Basic, Core, Plus, and Advanced plans, and some legacy plans. Learn more about choosing the right Squarespace plan.

Who gets an abandoned checkout email?

Customers signed in to a customer account get the email whenever they abandon a cart with at least one in-stock product.

Everyone else gets the email only when all of these are true:

  • They entered an email address in the first checkout field
  • They closed the checkout page without buying
  • At least one product in the cart is in stock

We don't send the email when:

  • The customer returns in the same browser and completes the order before the 24 hours are up
  • The cart holds subscription products
  • The cart holds paywall products

We store only the email address from that first checkout field—no name, no card details. A customer who returns to their cart re-enters everything else.

Turn on abandoned cart emails

To start sending abandoned cart emails:

  1. Open your automations dashboard.
  2. Click Recover abandoned carts.
  3. Click Go live.

You can also turn it on from the automations dashboard by clicking ••• next to Recover abandoned carts, then clicking Go live.

Note: Customers who abandoned carts before activation won't get an email.

Turn off abandoned cart emails

To stop sending abandoned cart emails:

  1. Open your automations dashboard.
  2. Click ••• beside Recover abandoned carts.
  3. Click Pause.

Editing the email also pauses sending.

Customize the abandoned cart email

To customize the email:

  1. Open your automations dashboard.
  2. Click Recover abandoned carts.
  3. Click Action, then click Edit Email in the sidebar.
  4. Click existing content to customize it, or click + anywhere in the email to add new text, images, lines, or spacers.
  5. Click Email in the sidebar to customize the subject line and preview text that appears in inboxes.
  6. Click Style to change the email's colors and fonts.

Send yourself a test email by clicking Send Test in the Email tab.

Can customers unsubscribe from the abandoned cart email?

Yes. Customers click Unsubscribe at the bottom of the email to opt out of future reminders. You can't remove or restyle that link.

How do I track recovered cart revenue?

Abandoned cart analytics shows abandonment trends and a funnel tracing the path from abandoned cart to purchase, so you can see what the emails recover.

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Send abandoned cart recovery emails