Choosing the right template

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Choosing the right template

Last updated March 13, 2026 20:14

Decide which template fits your site needs and style.

The Squarespace template store offers a variety of starting points for creating a site that best presents your style, brand, and vision to the world. No matter which design you start with, your site will have all the same fonts, colors, and style tweak options as other designs.

This guide explains how to choose your starting design and how to start customizing the look of your site.

This guide is primarily for version 7.1. To review different version 7.0 templates, visit Templates and design in version 7.0.

Tip: In addition to our guides and video tutorials, we offer two Getting Started with Squarespace webinars. In these sessions, we'll walk you through template building with Blueprint AI Builder, navigating your site, domain and email options, preparing site content, building a homepage, and styling colors and fonts. Webinars typically last one hour, and you don’t need a Squarespace site or account to sign up.

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Browse designs

Visit our template store and click Preview on any design to see its demo site. Each demo site uses sample content to show an example layout and provide inspiration for your design.

Find inspiration

Review the Squarespace Collection partnership series to discover inspiring artists and the templates they've helped shape. You can start your version 7.1 site with templates that draw from the creative works of:

Compare layouts and choose colors

Rather than focusing on the demo content, look for specific layouts that appeal to you. When you select a template, you'll choose between different color presets to get a better idea of how it could look before starting your trial.

You can change the style and layout of your site at any time, but you may find it easier to start with a design that's already close to how you want your site to appear. For example, the Dario demo site is designed for a wedding, but you could adapt it to accept RSVPs for a different type of event, or to gather pre-orders for a new product launch.

All sites share the same template, with the same features and style options. No matter which design you start with, you'll have access to every design feature on your site.

Personalize your template

To change the look of the demo site you started with, change your site's design and layout:

  • Add new pages with different pre-built page layouts.
  • Change the colors, fonts, and other global styles for your site in the site styles.
  • Add new sections to change a page’s layout. For example, you can create a page banner by adding a section with a background image to the top of a page.
  • Use section styles to override site-wide styles and give individual sections distinct looks.
  • Create custom layouts for blog posts or product items with summary blocks.

If these edits still don't change your site enough, consider starting over.

Tip: If you prefer to start a site without demo content or preset design settings, start with a blank template.

Use Squarespace AI to create a custom template

You can use two Squarespace AI tools, Blueprint AI Builder and Blueprint AI Templates, to start your site.

Blueprint AI Builder and Blueprint AI Templates are only available on computers. These AI tools aren’t supported on mobile devices.

Note: The AI-created images and text on your site are generated with the aid of third-party AI software. By creating a site using Blueprint AI Builder or Blueprint AI Templates you agree to our Product Specific Terms and understand you're responsible for any content you publish on your site.

Blueprint AI builder

If you already know how you want your site to look, Blueprint AI Builder is a great option. You can build your own template step-by-step with the help of Squarespace AI. Try Blueprint AI Builder, where you can select or enter the following:

  • A site title
  • A brand personality
  • A homepage
  • Sections and pages you need
  • A color palette and font pairing to style your site
  • AI-generated images from our curated library

Blueprint AI templates

If you want design inspiration as you get started building your site, Blueprint AI Templates can help. On the templates page, select your site’s topic from the search bar dropdown menu. Then review the three templates generated by AI at the top of the template search results.

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Choosing the right template