How customers sign up for paywalled content

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How customers sign up for paywalled content

Last updated July 16, 2026 19:18

Learn how your customers discover and sign up for your paywalled blog, videos, course, or member site.

When visitors explore and sign up for your member site, courses, monetized blog, or buy access to your videos page, here’s what they see and do.

Video on the Digital Product customer experience

This two-minute video shows how customers find and sign up for your Digital Product pricing plans.

How customers discover your content

Before someone signs up for your content, they'll want to explore your offerings. Blogs, videos pages, courses, and member sites are hidden behind paywalls that display their pricing plans. You can share a direct link to your paywalled content using the page's URL, and add pathways to your content from your navigation.

• Paywalled blogs, courses, and videos pages - You can add the page to your site’s main navigation. When visitors click the link, they find your paywall or product preview, if you’ve set one up.
• Member sites - You can create a link to your member site in your site’s main navigation. When customers click the member site link, they find your paywall.

How customers compare pricing plans

If you offer more than one pricing plan, help customers learn about their options with a sign-up page or section.

See an example

On our example site, we created a sign-up page using a digital product page layout that contains two pricing plan blocks. Visitors use this page to compare plans. The blocks display plan descriptions, benefits, and prices.

How customers sign up for a pricing plan

After your customer chooses their plan, they'll click the Sign up button. A pop-up window prompts them to create a customer account or sign into an existing account.

See an example

On our example site, our visitor, Sage Example, selects the Meditation & Yoga pricing plan. Because they don’t already have a customer account on the site, they enter their name and email address, and create a password before clicking Create account.

How customers pay for a pricing plan

If you charge for your pricing plan, your customer goes to checkout after clicking Create account. Free pricing plans skip checkout. How your customers pay depends on the type of plan:

• Fixed-amount installment and subscription plans - Customers can only use credit cards
• One-time fixed amount plans - Customers can use credit cards or PayPal

See an example

On our example site, the Meditation & Yoga pricing plan has a fixed-amount installments option of $10 per month for three months, so Sage Example enters their credit card information and clicks Continue. They then review the checkout details and click Subscribe.

How customers access your paywalled content

After checkout, the customer account panel opens to the Digital products section, where customers click a link to the content they signed up for. As long as they're logged in, they can access your content.

See an example

On our example site, Sage Example’s customer account panel shows the Digital Products section. From here, they click the course they signed up for.

How customers access their accounts

After a customers go through checkout and create an account, the Customer Account panel opens on the right side of their screen. This panel also appears right after a member signs into their customer account or clicks the Account button in the top navigation.

See an example

On our example site, Sage Example logs into their account and opens the Customer Account panel.

How customers review and cancel their pricing plans

In the Customer account panel, customers click Digital Products or Memberships to view a list of the pages they can access through their pricing plans. When they click the name of a pricing plan, the option to cancel appears and these details:

• The cost of their plan
• How often their plan renews (if it's recurring)
• The next renewal date (if it's recurring)

The emails your Digital Products customers receive

When a customer creates an account and buys access to your gated content, they become a member of your site. They receive a welcome email confirming their new membership and a verification email. You can customize this email, but by default it welcomes your member, invites them to sign in, and links to the blog page, course overview page, member site homepage, or videos page. If your customer chooses a pricing plan with a recurring subscription, they receive an order confirmation email at every renewal.

Your site might look different than the examples

All of the example screenshots in this guide are from a version 7.1 site for an example yoga studio named Lolasana. If you have a version 7.0 site, the member experience may be slightly different.

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How customers sign up for paywalled content