Growing your subscriber lists with a Squarespace site

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Growing your subscriber lists with a Squarespace site

Last updated September 21, 2026 19:00

Grow your audience for email and SMS campaigns.

Encourage visitors to subscribe to email and SMS marketing from your site using form and newsletter blocks.

Get more subscribers

There are several ways to add forms to your site that connect to your subscriber lists.

  • Form blocks - Collect email addresses and phone umbers anywhere you add blocks.
  • Newsletter blocks - Collect email addresses for email marketing campaigns anywhere you blocks. If you have a Member Site, add a newsletter block to your gated content so members can join your mailing list.
  • Promotional pop-ups - Create a pop-up with a newsletter sign up form that appears when people land on your site or a specific page.
  • Checkout - During checkout, encourage customers to sign up for email marketing.
  • Acuity Scheduling - Connect an Acuity form to a mailing list so clients can sign up for your mailing list when scheduling an appointment.
  • Point of sale - When you make a sale via Squarespace point of sale in the iOS Squarespace app, customers can subscribe to a mailing list at checkout.
  • Cover pages - Add a newsletter form to a splash page with unique styles. You can replicate the look of cover pages in version 7.1 by hiding the header and footer.

Tip: To include a “Subscribe” option in your campaign, create a page on your site with a newsletter block, then link to it from a button section.

Connect a form block to an Email Campaigns mailing list

Connect any form to an Email Campaigns mailing list to grow your lists without adding the contacts yourself. A form's storage area can only connect to one mailing list at a time, but you can connect multiple forms to a mailing list. Subscribers need to verify their subscription before they're added to your list.

SMS subscribers appear in a smart segment

When someone opts into SMS marketing from your site, their contact is added to an SMS subscriber smart segment, which you can send SMS campaigns to. You can filter and tag SMS subscribers to create new segments.

Track audience engagement

Track your audience's engagement with email campaign analytics. Review key performance indicators, like delivery, opened, clicked, and unsubscribed rates. In the Traffic sources panel of your site's analytics, track how many visitors are coming from campaigns.

Use this data to find out what content is reaching people, tailor future campaigns to maintain subscriber interest, and draw the attention of new subscribers.

Add contacts yourself

To add contacts yourself, import them in bulk or add them one at a time to the contact panel.

Hire an expert

For more hands-on help with growing your marketing audience, hire a vetted Squarespace Expert.

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Growing your subscriber lists with a Squarespace site