Using Email Campaigns with Squarespace Commerce

Using Email Campaigns with Squarespace Commerce

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Last updated August 27, 2026 14:34

Enhance your online store experience and keep customers engaged with email campaigns.

If you sell products on your site using our Commerce platform, you can use Email Campaigns to help enhance your online store experience, for both yourself and your customers.

Follow this guide to learn about the benefits of using Email Campaigns with Commerce and specific features you can use to build a loyal customer base, keep customers informed about new products, and promote sales and discounts.

Benefits of Email Campaigns with an online store

Email Campaigns is Squarespace's built-in email newsletter feature. If you sell products or services, this is a great way to bolster your business and your relationship with customers.

With Email Campaigns, you can:

Create and send campaigns directly within your Squarespace site. No need to use a third-party service or work on an unfamiliar platform.
Import content and style settings, like blog posts, your logo, and color branding, making your email communications a seamless extension of your site's aesthetic.
View integrated analytics that give you a holistic understanding of your subscribers, customers, and campaigns' performance.
Collect and store visitor email addresses to stay in touch with your audience and build a loyal customer base.
Promote your store and offer discounts in the campaigns you send, encouraging continued engagement and repeat visits.
Set up automations when customers take certain actions, like subscribing to a mailing list or purchasing a product. This is a great way to encourage first-time customers to make purchases, or keep existing customers engaged.

Build customer mailing lists

Your online store includes multiple features for collecting subscribers throughout the customer experience. Pick and choose the features best for your store, or use all these features to ensure you capture customers, potential customers, and curious visitors.

At checkout - Add a newsletter option at checkout to give customers the chance to sign up when they purchase a product.
On your store page - Create a promotional pop-up and set it to display on your store page. If your site is on version 7.1, you can also add a block section above or below your store section, then add a newsletter block. This is a great way to gain subscribers who are interested in your store but aren't ready to make a purchase yet.
In your product details - Add a newsletter block to a product's additional info. You can link it to your main mailing list, or build multiple mailing lists based on customer interest in different types of products. For example, you could have one mailing list for clothing products, and a different mailing list for home decor products.

Promote your store in campaigns

Build beautiful email campaigns that match your site's brand and keep customers up-to-date with your latest offerings.

Product sections

Campaigns are built from different content sections, like text, image, and button sections. Use a product section to display up to seven products directly from your store page, giving your subscribers an opportunity to browse your selections before visiting your site.

Select from a variety of layouts and choose what product information displays. Subscribers click a Shop button to go directly to the product in your store. To display more than seven products, add multiple product sections.

Discount sections

Create a discount code and distribute it in a campaign. This ensures only subscribers receive the code, and is a great way to encourage and reward subscriptions.

Set up automations to keep customers engaged

If you're on an eligible plan, you can send automated campaigns. These are campaigns that send after specific actions, like subscribing to a mailing list or purchasing a product.

Either are great options to engage with your customers. Send a campaign to new subscribers showcasing your latest product offerings, or send a discount to customers after a purchase to encourage return visits.

When to use different campaigns

If you're not sure what type of campaign is best for what situation, see the lists below.

Blast campaigns

Use blast campaigns to manually send a campaign to mailing lists of subscribers. Blast campaigns are ideal for:

General newsletters
Advertising events
Announcing a sale
Offering a discount to all your customers
Revealing updates to your website
Promoting new products added to your store
Sharing articles, videos, or other media that feature your business
Showcasing new work from your portfolio

Customer activity automations

Customer activity automations send after a customer makes a purchase from your store. These automations are great for:

Recommending related products
Rewarding customers with a coupon code
Sending a thank you note

Subscriber activity automations

Subscriber activity automations send after a visitor to your site signs up for your mailing list. These automations are great for:

Welcoming new subscribers
Rewarding subscribers with a coupon code or special content
Checking in with subscribers after a set amount of time

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Using Email Campaigns with Squarespace Commerce