Video Series: Introducing Email Campaigns

Video Series: Introducing Email Campaigns

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Last updated August 27, 2026 14:31

Get ready to send email campaigns to your subscribers.

Use Squarespace's integrated Email Campaigns feature to send striking email campaigns that match the brand and tone of your Squarespace site. This is a great way to keep subscribers updated on your new content, or encourage customers to return to your online store.

The series below will walk you through signing up for Email Campaigns, building a mailing list, designing a campaign, setting up automations, and creating sender details. These steps will prepare you to send your first email campaign to your subscribers.

Getting started

To get started, open your Squarespace site, open the Email Campaigns dashboard. Watch the video below for an overview of your Email Campaigns dashboard.

To learn more, visit Getting started with Email Campaigns.

How to build a mailing list

Build mailing lists to keep in touch with subscribers and customers. Add email addresses manually, or import an existing mailing list from a .csv file. Get more granular by creating multiple mailing lists for different types of subscribers, or by using segments in the Contacts panel. If you have a website, collect new subscribers through your site with blocks, promotional pop-ups, or a newsletter signup at checkout.

To learn more, visit Building mailing lists.

How to design an email

All our campaign templates are highly customizable and designed to look great on any device. Add text, images, or call-to-action buttons. If you have a website, add content from blog posts and products, and style your campaign to match your site's brand.

To learn more, visit Building email campaigns.

Sender details tutorial

Set up sender details (previously called sender profiles) before sending your first email campaign. Your sender details are the name and email address your subscribers will see, giving them a way to contact you. Using a custom email address helps ensure your campaign makes it to subscriber inboxes.

To learn more, visit Setting up sender details.

How to create email automations

Automated campaigns send to a new subscriber when they sign up, or to a customer after they make a purchase. Automations are great way to keep subscribers engaged and make your campaigns feel more personalized.

To learn more, visit Sending automated campaigns.

Next steps

You're almost ready to send your first campaign. We recommend reviewing these guides first to ensure your campaign reaches the most subscribers:

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Video Series: Introducing Email Campaigns