Track abandoned cart and recovery trends

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Track abandoned cart and recovery trends

Last updated September 25, 2026 21:55

Measure how often customers leave without buying, and how much revenue you recovered.

Use the Abandoned cart panel to find out how many customers left your site without buying the items in their cart, how many came back, and how much revenue you recovered by sending abandoned cart emails.

Also try: Reduce cart abandonment in your store, Abandoned checkout recovery, and Purchase funnel analytics.

The Abandoned cart panel is available in the Basic, Core, Plus, and Advanced plans. The available data depends on your plan:

• Basic – Carts and Abandoned only
• Core, Plus, or Advanced - Carts, Abandoned, Recoverable, Emailed, and Recovered columns are available

Find your Abandoned cart analytics

To view your Abandoned cart report:

1. Open the Analytics panel, click Sales, then click Abandoned cart.
2. Click the date range dropdown menu to filter by time frame. Data is available from January 2014.

What’s not included in your Abandoned cart report

The panel doesn't include test orders, subscription products, or memberships to member sites.

What the Abandoned Cart report measures

The funnel tracks the path customers take from abandonment to purchase, one column per stage: Carts, Abandoned, Recoverable, Emailed, and Recovered.

Carts

The total number of visits where a customer added at least one item to their cart.

• Each customer's cart counts once, no matter how many items they added and whether or not they completed the order.
• A cart still counts if the customer removes every product from it.
• If a customer completes an order and starts a new cart, that new cart counts separately.

Abandoned

The number of customers who added at least one product to a cart but didn't complete their order within 24 hours. We only mark carts as abandoned after 24 hours, so if you filter by Today, no abandoned data appears yet. If this number seems high, review these tips to reduce cart abandonment in your store.

Recoverable

Customers who added a product to their cart, logged into their customer account or entered an email address at checkout, and didn't complete the purchase within 24 hours. These customers are eligible for an abandoned cart email.

Recoverable data is available from September 15, 2016.

Emailed

Customers who met the recoverable criteria and received an abandoned cart email.

Emailed is always equal to or lower than Recoverable. It can be lower if a customer unsubscribed from your emails, or if items in the cart are out of stock. We don't track whether customers opened the email.

Recovered

Abandoned carts that resulted in a completed purchase, and the revenue from them. These customers were counted as recoverable, and completed their purchase, usually after receiving an abandoned cart email.

Customers who abandoned and then completed their purchase without receiving or clicking the email also count here.

Tip: Customer accounts can recover more abandoned carts because more customers will be eligible for abandoned cart emails. Learn more about reducing cart abandonment in your store.

Use the bar graph to find when customers abandon their carts

The graph shows the percentage of customers in each step of their purchase. The percentages between columns are the rates of customers who moved to the next stage. For example, in the following screenshot, of 4,674 carts, 79% were abandoned.

Monitor changes to abandoned carts and recovery

The line graph tracks changes to abandoned carts and recovery over time. Hover over the graph for data at a specific point, and click the Daily dropdown menu to change the time scale.

Use it to see whether store changes affected your abandonment or recovery rates — after changing the subject line of your abandoned cart email, for example — and to track how many emails went out per day. It helps to note when you make major changes, so you can watch how your data responds.

Note: The line graph isn't available in the Squarespace app.

My Purchase funnel and Abandoned cart data don’t match

Without express checkout enabled, Carts here and Added to cart in Purchase funnel both count customers who added at least one product, so they usually match for the same date range. They differ because they're timed differently:

• Added to cart is based on when the visit started.
• Carts is based on when the customer added the product, whatever time the visit began.

For example, a visitor who visits your site at 11:50 PM on December 31 and adds an item at 12:05 AM on January 1, counts in December in the Purchase funnel data, and in January in the Abandoned cart data.

How does express checkout affect Abandoned cart data?

With express checkout enabled, customers go straight to a checkout page after clicking a product instead of adding it to a cart. Your site has no cart, but we still track those customers:

• Carts becomes the total number of visits where a customer started checkout with a product.
• Abandoned becomes the number of customers who started checkout but didn't complete their order within 24 hours.

Why are Recoverable, Emailed, and Recovered at zero?

If Abandoned is greater than zero and the other three stages are zero, your plan doesn't include that data. To view it, upgrade to Core, Plus, or Advanced.

Can I review open rates for the email?

No. You can’t review open rates for the abandoned cart email.

Can I access a list of abandoned customers’ email addresses?

No. You can’t access a list of emails for customers who abandoned their carts.

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Track abandoned cart and recovery trends