Building email campaigns

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Building email campaigns

Last updated October 02, 2026 16:16

Create, edit, and style content in an engaging email to send to your subscribers.

An email campaign is an individual email made of multiple sections, stacked vertically. Each section is the full width of the email and contains your content, such as text, images, or buttons.

As you build your email campaign, click any section to open its editing options, or click + on the preview to add a new section. Your draft automatically saves as you make changes.

This guide covers how to create and edit your campaigns. If you get started and decide you want more hands-on help, you can hire a vetted Squarespace Expert.

Tip: Register for our Engage Your Audience with Email Campaigns webinar where we’ll walk you through how to use Email Campaigns, Squarespace’s built-in email marketing tool, to grow and engage your audience. You’ll learn how to build mailing lists, create and send campaigns, and measure campaign performance with our analytics tools.

Create a draft

To start a new draft:

  1. Open the Email Campaigns dashboard.
  2. Click Create.
  3. Browse different template categories, or clickAll for all available templates. There are general campaign templates available as well as a regular rotation of holiday and seasonal templates.
  4. Click a template to preview it. When you find a template you want to use, click Use This Template.

These steps create a blast campaign, which you can send to a specific mailing list or all your subscribers. To create an automation, which only sends based on subscriber or customer behavior, visit Sending automated campaigns.

Other ways to create a blast campaign

There are a few ways to create an email campaign draft outside of the email campaigns dashboard.

Add sections

Every campaign has a built-in header section at the top and footer section at the bottom. Click + on the draft preview to add content sections.

Note: Campaigns can have a maximum of 40 sections, including the header and footer.

Tip: Our team is always working to improve accessibility, compatibility with email service providers, and general functionality. You may notice small changes and updates to campaign sections over time.

The plus icon is highlighted at the top of a section to indicate where you click to add another section.

Edit sections

To edit a section, click it in the preview, then use the right panel to make changes. With the exception of global styles, any changes you make only apply to the specific section. For example, you can create two image sections with different layouts.

  • To copy a section, click the copy icon above the trash can beside the section. Headers and footers can't be copied.
  • To delete a section, click the trash can icon beside the section. Headers and footers can't be deleted.
  • To move a section up or down, click ↑ or↓ beside the section.
  • To undo actions, click the undo icon at the top of the preview.
  • To redo actions, click the redo icon at the top of the preview.

A campaign draft with the undo, redo, copy, delete, and move up or down icons highlighted.

A campaign's top section is the header, which has options to display your branding and introduce your campaign. Click the header section, then use the options in the side panel to customize it:

  • Image - Click Image to upload an image or add an image from your library. Click Edit Image to open the image editor. Images in the header link to your site's home page.
  • Logo- Click Logo to use your site's logo. A logo in the header link to your site's home page.
  • Text - Click Text to add key text directly to the preview, including custom links or mail merge tags for personalization. The text follows your global fonts.
  • Title- Click Title to add more text and style it. This is a good place for an email title, tagline, or an introductory message. The text follows your global fonts.
  • Use the other options to change the layout, background color, padding, and global fonts.

The bottom section is the footer, which always displays an unsubscribe link and mailing address. The footer also has options to display your branding and social icons.

Click the footer section, then use the options in the side panel to customize it:

  • Click Branding to add or adjust a logo, image, or key text, including links or mail merge tags for personalization. These have the same options as the header.
  • Click Legal Address to add your physical address. This pulls information from Business Information Settings, or you can add it manually. If you're not sure what address to add, visit our suggestions.
  • If you have a website, click Social Links to display your social icons. After enabling this feature, click on the social accounts you want to display. You can choose up to five.
  • Use the other options to change the layout, padding, colors, and global fonts.

How do I hide the “Powered by Squarespace” branding?

On the 500 sends plan, Powered by Squarespace branding is always included in the campaign footer. To remove it, upgrade to a higher plan.

To remove the branding on other Email Campaign plans:

  1. While editing the campaign, click the footer section.
  2. Switch the Squarespace Branding toggle off.

It's not possible to hide the unsubscribe link or your address in the footer. These are important elements that help you bypass spam filters and comply with legal requirements like CAN-SPAM and PECR.

Including an unsubscribe link is also considered a best practice and may prevent people from reporting you as spam. If you're not comfortable sharing your personal address, we have suggestions for alternate options.

Tip: You can see who unsubscribed in email campaign analytics.

Content sections

Content sections make up the body of your email campaign. You can add the following types of content sections:

  • Text
  • Images
  • Button
  • Spacer
  • Line
  • Blog (website required)
  • Product (website required)
  • Discount (website required)

To learn more about the different options, visit Adding content to email campaigns. For images sections, visit Images in email campaigns.

Device view

To see what your campaign looks like on a mobile device, click the device view icon in the top bar.

The device view icons are displayed, which are an image of a computer monitor and an image of a mobile phone side by side.

Reuse templates

You can reuse templates of campaigns you've sent before to keep a consistent look throughout your campaigns. To do this:

  1. Open the Email Campaigns dashboard and click Drafts, Scheduled, or Sent.
  2. Click the Reuse template icon on the campaign with the template you want to reuse.
  3. Choose the campaign type.

The new draft opens automatically, and you can begin editing. Even if you want to keep most of the campaign content the same, we recommend reviewing the new draft thoroughly to ensure your content is up to date before sending.

Change a blast campaign to an automation

Use the Reuse Template option to turn blast campaign drafts into automations. This is a great way to create blast campaigns that use automation layouts. To change a blast campaign to an automation:

  1. In the Email Campaigns dashboard, click Drafts, Scheduled, or Sent.
  2. Click the Reuse Template icon beside the blast campaign with the template you want to use for an automation.
  3. Click Subscriber Activity or Customer Activity.

This creates a new automation from the existing blast campaign template. The original draft still exists as a separate campaign.

Check your template

When you reuse a template, review the new template before sending to ensure it’s set up the way you want. For example, some template-specific mail merge tags for email personalization may revert to default values, so you’ll need to update them in the new template.

Edit or delete existing drafts

Your draft saves automatically after you add content or make a style change. To return to the Email Campaigns dashboard, click Back.

When you're ready to return to a draft you've saved, click Drafts or Scheduled in the Email Campaigns dashboard, then click the pencil icon on the campaign you want to work on. Alternatively, you can click the campaign to view more details, then click Edit Template to start editing.

To delete a campaign, click ... on the campaign you want to delete, click Delete, then click Delete again to confirm. Keep in mind, it's not possible to recover deleted drafts. Only delete a draft if you're sure you won't need it sometime in the future.

Next steps

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Building email campaigns