Squarespace Analytics

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Squarespace Analytics

Last updated September 25, 2026 18:53

Use our data reporting tools to analyze your site performance.

Squarespace Analytics is our reporting platform for understanding how your site is performing. It gives you a picture of your visitors and their behavior through reports on pageviews, conversion, sales, referrers, and bounce rate. If you have an online store, it also covers revenue, conversion, and cart abandonment.

Each panel in Squarespace Analytics tracks a different metric of your site.

Site owners and contributors with administrator or reporting permissions can view analytics. Which panels you see depends on your billing plan, whether you've connected a payment processor, and whether you have a Digital Products plan.

Watch a video on Squarespace Analytics

This 2-minute video introduces the Analytics panel and walks through the reports available for your site.

What's available on your plan

Your access to analytics panels and features depends on:

If your plan doesn't include a feature, a preview and an option to upgrade will appear.

Review your analytics

To review your analytics:

  1. Open the Analytics panel.
  2. Click a panel to see its report.

Analytics panels

Each panel tracks specific analytics on your site. Open the Analytics panel and click the report to review its data:

See how many visitors you get on your site

See how visitors behave on your site

See where visitors come from

Track your sales

  • Sales gives an overview of how much you've sold and earned, and your sales by product.
  • Purchase funnel shows your store's sales funnel and conversion rate.
  • Abandoned cart shows how often customers add items without buying, and how your recovery emails are performing.
  • Traffic sources shows how much revenue each channel drives.

Tip: Currencies follow what you've set in language and region settings, not your visitors' currencies.

Track your blog or podcast

RSS subscribers estimates how many people subscribe to your RSS feed.

Filter by date range

Every panel except the Activity log has a date range dropdown menu, which you can set to a built-in range or a custom one.

Today shows data for the current date, starting at 12:00 AM. Time and date ranges follow your language and region settings rather than your visitors' time zones, and changes to those settings aren't retroactive.

How far back your data goes depends on the panel. Each panel's guide covers its own range.

How percent changes are calculated

After you select a date range, these panels calculate a percent change against the previous period for each:

Which comparison we use depends on your selected time filter:

Comparison Time filter Compares your date range to
Day-over-day (day/day) 1 day The previous day
Week-over-week (wk/wk) 2 to 7 days The same number of days, beginning 7 days earlier
Month-over-month (mo/mo) 8 to 31 days The same number of days, beginning 28 days earlier
Year-over-year (yr/yr) 32 days or more The same number of days, beginning 364 days earlier

Comparisons use the same days of the week rather than the same dates, so the periods line up. If there isn't enough historical data to calculate a change, no percent change appears.

For month-over-month and year-over-year comparisons, the two periods can overlap.

For example, if you set the filter to August 1–31, 2020, the comparison uses:

  • Current period: August 1 to August 31, 2020
  • Previous period: July 4 to August 3, 2020

The previous period starts 28 days before August 1, so data from August 1 to 3 falls in both periods.

Other site data

  • Acuity Scheduling: Acuity has its own reports. To review your Acuity sales data, click Scheduling in the main menu, then click Reports.
  • Google Analytics: We recommend Google Analytics as a supplement to Squarespace Analytics.
  • Detailed commerce reporting: Analytics gives you a high-level overview of your store. For accounting-level detail, we recommend the reports in your Stripe account.
  • Email Campaigns: The Email Campaigns dashboard has its own analytics.

Hide your own activity from analytics

To keep your own pageviews out of your data, log in before viewing your site.

We record visitor activity with JavaScript in the browser, and analytics ignores your activity while you're logged in. If you're logged out, analytics counts your visits like any other visitor's.

In Google Analytics, you can hide your activity by creating a filter to exclude your IP address.

Analytics on trial sites

Which analytics options you see during a trial depends on the version your site is on.

Tip: Since trial sites aren't public, you may not see much data during a trial.

All trial sites have the same options as the Advanced plan.

Your options depend on your template. Most trial sites have the same options as the Basic plan.

If you start your trial with one of these templates, you'll see the same options as the Advanced plan:

  • Adirondack
  • Brine
  • Cacao
  • Clay
  • Fairfield
  • Flores
  • Galapagos
  • Hyde
  • Indigo
  • Jaunt
  • Jones
  • Marta
  • Pedro
  • Supply
  • Thorne
  • West

Analytics on mobile

To review your data on a mobile device, download the Squarespace app. The app shows some but not all metrics — to learn what's available, visit Analytics in the Squarespace app.

Why am I not seeing the traffic I expect?

Analytics is a useful way to track how your site is performing, but it's always an estimate to some extent. For example, if several people in the same office read a blog post from the same IP address, for example, they may appear as one unique visitor. Data can also take up to three hours to update, so very recent activity won't appear immediately.

Check your analytics regularly, and pay attention to long-term trends and unexpected spikes or dips rather than single days.

To increase your traffic over time:

Get help with your analytics results

Since everyone's content, goals, and audience differ, we can't give specific advice for improving your analytics results. Experimenting is usually the fastest way to learn what works for your site, and it helps to note when you make significant changes to your content so you can watch how your data responds.

For an outside opinion:

How often do my analytics refresh?

Data in your analytics reports can take up to three hours to refresh

Can I export my reports?

No. You can’t export the analytics reports.

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Squarespace Analytics