Prepare your store for limited releases

Prepare your store for limited releases
- Set up built-in features to launch product drops, restrict purchase quantities, and hold items in customer carts.
- Prepare your site for a product drop

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Last updated October 26, 2026 17:31

Set up built-in features to launch product drops, restrict purchase quantities, and hold items in customer carts.

Set up your store to launch product drops and releases, protect your inventory with quantity limits, and manage high-traffic checkout with a cart countdown timer on your site. Whether you sell physical goods, services, appointments or limited digital products, use our built-in features to manage your sales from start to finish.

Also try: Service products, appointments, and projects

Your access to Limited Release Selling tools depends on your website plan:

Mini cart: Available on all plans, 7.1 site version only.

Express checkout: Available on all plans, 7.0 and 7.1 sites.

Quantity limits: Available on Core plans and higher, 7.1 site version only.

Reserved cart & timer: Available on Plus and Advanced plans, 7.1 site version only.

Prepare your site for a product drop

When you have a limited sale or product drop, your site handles large rushes of customers who are all trying to buy at the same time. To protect your inventory and make checkout easier for your customers before your sale begins, you can update these settings in your store:

Tell your audience about your drop

Use Email and SMS Campaigns and promotional announcements to message your customers before your items go on sale. Building anticipation ensures your audience is ready when your drop goes live.

Protect your inventory with quantity limits

Enable quantity limits to cap your products and services to prevent a single customer from purchasing your entire inventory.

Give everyone a fair chance with cart reservations

To hold items for active customers while they shop on your site, use a reserved cart and timer. This displays a visible clock under your site header so customers finish checking out before their items return to your inventory.

Speed up checkout with digital wallets

Express checkout buttons like Apple Pay, Google Pay, or Link by Stripe display at the top of your checkout page so return customers can check out in a single tap. Run a test order to verify your checkout experience is working correctly.

Create a strategy for your launch date

Follow our strategies for planning a promotional product drop to choose a high-traffic release date, schedule product visibility, and monitor store metrics during a live release.

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Prepare your store for limited releases