Physical products

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Physical products

Last updated October 26, 2026 17:36

Sell your physical goods such as furniture, fashion, decor, books, plants, and more.

Physical products are merchandise, apparel, and other physical goods you sell to customers.

If you sell physical products, you'll need to add at least one shipping or local pickup option to your store. You can add tracking numbers to email notifications so customers can track their shipments.

You can sell a physical product as a one-time purchase, or as a subscription that automatically renews. To create a subscription, visit Subscription products.

Tip: For ebooks, .mp3s, and other downloads, visit Download products. For events, classes, and services, visit Service products.

Commerce features are available in the Basic, Core, Plus, and Advanced plans. To learn more, visit Choosing the right Squarespace plan.

Create a physical product

Step 1: Choose the product type

When adding a new product, click Physical.

Step 2: Edit the product information

Use the Name, Description, and Image fields to add information for your product.

Click Add images or drag and drop images from a folder on your computer to add images for the product. You can add multiple images.

Note: Multiple images will display as thumbnails. To add a unique image for each variant, visit Adding basic product variants.

Step 3: Set pricing and stock levels

Under Inventory, set the product's regular price, sale price, stock quantity, SKU, and GTIN and MPN. To enable a sale, switch the toggle on beside On Sale. To give the product an unlimited quantity, switch the toggle on beside Unlimited.

Step 4: Add product variants

Variants are used to create additional options for a product, like different colors, sizes, or designs. To add variants, scroll to Variants and click Add. For detailed steps visit Adding product variants.

After adding product options and variants, return to the main product editor and click Edit all to customize:

  • Image: Add a variant image, which will display when customers select the variant from the dropdown menu on the product details page.
  • Price: Set the price customers will pay for the product with additional options for sale pricing.
  • Sale price: Set the price customers will pay when the product is on sale.
  • Stock: The number of units available with an option to set an Unlimited value.
  • SKU: This is the inventory identifier for your product. Squarespace creates one automatically, but you can change it to a SKU that matches your inventory scheme. SKUs must be 60 characters or fewer.
  • GTIN: Add a global trade item number.
  • MPN: Add a manufacturer parts number.
  • Dimensions: Set the size and weight of physical products.

Step 5: Add tags and categories

Scroll down to Organization and click Add beneath Categories to organize your products with categories. To add keywords to connect products and enable filtering, type your tags in the Tags field.

Adding categories to your products automatically creates category navigation on your store pages. The style of this navigation varies by template.

Tip:

  • Tags must be 80 characters or fewer.
  • Categories must be 25 characters or fewer.
  • Tags and categories are case-sensitive. For example, entering Apples, apples, and APPLES creates three tags or categories.
  • Tags and categories appear in alphabetical order.

Step 6: Add product weights and dimensions (optional)

Set weight and dimensions for a product to ship using carrier-calculated shipping and depending on weight shipping in the Weight and dimensions section. You can set the weight and dimensions for each variant.

When adding product weights and dimensions, you'll see an error if your product is larger or heavier than your shipping carrier's package size limits. To resolve this, see Selling large or heavy products.

Step 7: Create a subscription (optional)

Scroll to Payment options. Under Subscriptions, click Add to customize the subscription renewal details. Customers who buy subscription products save their billing and shipping information, and are charged automatically when their subscription renews.

Step 8: Add an SEO description (optional)

Scroll down to Marketing and click Edit to add SEO descriptions and a social sharing image to your products. This helps search engines properly index your products, making it easier for people to find your content online.

Step 9: Save

Hover over Save and click Publish to publish the product to your store page. This sets the product as available for purchase.

To save the product to your store but keep it hidden and unavailable for purchase, click Save.

To schedule the product to publish to your live store later, click Schedule.

Add GTIN and MPN codes to optimize products for Google Shopping

Global trade item numbers (GTINs) are numbers that uniquely identify a product in the global supply chain. For example, every can of Coca Cola has a barcode containing the same GTIN that tells inventory management systems what the item is and where it came from. Similarly, manufacturer part numbers (MPNs) identify component parts of a larger product. If you are a reseller of packaged goods, adding these numbers to your physical products can help your performance in search results and on third-party selling platforms like Google Shopping. GTINs can be licensed from GS1 US, a supply chain standards organization. MPNs are issued by original product manufacturers.

Shipping or pickup

To sell physical products, set at least one shipping or local pickup method for your store.

Additional options

Beyond the basics, you can add more to your product for further customization, including detailed descriptions, a custom form, images, and custom buttons.

Next steps

After creating a new product, you can:

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Physical products