Service products

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Service products

Last updated October 26, 2026 17:35

Sell non-physical items like classes, consultations, or events.

In Squarespace, service products are in-person classes and events (without physical tickets), or other services you offer. Since service products aren't shipped to customers, they don't require customers to pay for shipping or enter a shipping address at checkout.

You can sell a service product as a one-time purchase, or as a subscription that automatically renews. To create a subscription, visit Subscription products.

Tip: For merchandise, apparel, and other physical goods, visit Physical products. For ebooks, .mp3s, and other downloads, visit Download products.

Commerce features are available in the Basic, Core, Plus, Advanced or some Legacy plans. To learn more, visit Choosing the right Squarespace plan.

Service products, appointments, and projects

Depending on the services you offer, you may want to use online booking through Acuity or create projects instead of adding service products. Before creating a product, review the main differences:

  • Service products work well for classes and events that are free or require payments, but don't have to be booked at specific times. For example, a clothing store might add a service product to offer personalized styling services to customers, which they can use at any time by coming into the store. Add to cart forms work well for collecting more detailed and personalized information from customers.
  • Appointments work well for services and classes scheduled for specific times or as part of a series. You can accept payment for an appointment when the client books, hold their card to charge later, or make the service free. For example, a barber shop might use Acuity to offer appointments at specific times with their barbers. To learn more, visit Creating and editing appointment types.
  • Projects are best if you sell specialized services to clients on a project-by-project basis, like wedding photography, website design services, or branding consultation. To learn more, visit Invoice clients and manage projects.

Create a service product

Step 1: Select the product type

When adding a new product to a store page, select Service.

Step 2: Edit the product information

For individual service products, use the Name, Description, and Image fields to add information for your product.

Click Add images or drag and drop images from a folder on your computer to add images for the product. You can add multiple images.

Note: Multiple images will display as thumbnails. To add a unique image for each variant, visit Adding basic product variants.

Step 3: Create a form to collect information from customers

Create an Add to cart form to collect information from customers when they add a service product to their cart. For example, if you sell soccer camp registrations, you might add a form to collect details about the camper’s position and date of birth.

To create an Add to cart form, click Add. In the window that appears, click Create new form, or clickon an existing form to reuse it.

Step 4: Set pricing and stock levels

Under Inventory, set the product's regular price, sale price, quantity, and SKU.

  • Sales: Switch the On Sale toggle on to set a sale price.
  • Unlimited stock: By default, service products have unlimited stock. To set a limit, switch the Unlimited toggle off and enter a number in the Stock field.
  • Quantity limits: For physical goods or services, switch on the Quantity limits toggle to set the maximum number of items a customer can buy in one order.

Step 5: Add payment options

Enable payment plans on services so customers can pay over time with a deposit and automatically charged installments, or use subscriptions to charge on a recurring basis for ongoing services or repeat purchases.

Note: You can’t offer a service product with both a payment plan and a subscription option. You’ll need to choose one or the other.

Step 6: Add product variants

Variants are used to create additional options for a product, like different colors, sizes, or designs. To add variants, scroll to Inventory. Under Variants, click Add. For detailed steps visit Adding product variants.

After adding product options and variants, return to the main product editor and click Edit all to customize:

  • Image: Add a variant image, which will display when customers select the variant from the drop-down menu on the product details page.
  • SKU: This is the inventory identifier for your product. Squarespace creates one automatically, but you can change it to a SKU that matches your inventory scheme. SKUs must be 60 characters or fewer.
  • Units: The number of units available with an option to set an Unlimited stock value. To prevent customers from buying more than one of any service product at a time, uncheck Let customers buy multiple service products in checkout settings.
  • Price: Set the price customers will pay for the product with additional options for sale pricing.
  • Sale price: Set the price customers will pay when a product is on sale.

Step 7: Add tags and categories

Scroll down to Organization and click Add beneath Categories and or type your tags into the Tags field to organize your products with tags and categories.

Adding categories to your products automatically creates category navigation on your store pages. Customers can use product tags to filter your store pages. The style of this navigation varies by template. To learn more, visit Organizing products.

Tip:

  • Tags must be 80 characters or fewer.
  • Categories must be 25 characters or fewer.
  • Tags and categories are case-sensitive. For example, entering Apples, apples, and APPLES creates three tags or categories.
  • Tags and categories appear in alphabetical order.

Step 8: Add a tax address to a service product

To add location-based taxes to your service product:

  1. Scroll to Taxes and click a Tax address.
  2. Choose Default service tax address, Customer’s billing address at checkout, or A different address.
  3. Click Save.

Also try: Collecting taxes for your online transactions

Step 9: Create a subscription (optional)

If you're eligible, you can sell the product on a recurring basis. Scroll to Payment options. Under Subscriptions, click Add and customize the subscription renewal details. Customers who buy subscription products save their billing and shipping information, and are charged automatically when their subscription renews. 

Step 10: Add an SEO description (optional)

Scroll down to Marketing and click Edit to add SEO descriptions to your products. This helps search engines properly index your products, making it easier for people to find your content online.

Step 11: Save

Hover over Save and click Publish to publish the product to your store page. This sets the product as available for purchase.

To schedule the product to publish to your live store later, hover over Save and click Schedule.

To save changes and close the editor, hover over Save and click Save. To learn more, visit Editing products.

Next steps

After creating a product, you can:

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Service products