Send SMS campaigns

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Send SMS campaigns

Last updated September 09, 2026 14:21

Draft and send SMS marketing campaigns.

Drive traffic to your site by sending SMS marketing campaigns to your audience.

You can send SMS campaigns in the United States if your site is set to English. We're releasing this feature in waves. If you don't see this option, the experience isn't available for your site yet.

Sign up for an SMS plan

Before you can send SMS campaigns, sign up for an SMS plan.

Verify your business to receive a toll-free number

Verify your business to get a toll-free number and start sending campaigns. This can take between 1-3 days, but it may take up to a week or longer. Plan your SMS campaigns with this timeframe in mind, and follow our verification tips to avoid delays.

Draft an SMS campaign

To draft an SMS campaign:

  1. Open the SMS panel.
  2. Click Create.
  3. Draft your message in the Message content field. As you type, track the characters, SMS credits, and number of texts needed to deliver your message.

Add merge tags to an SMS campaign

Click the person icon to add a merge tag to your campaign. This pulls in the recipient’s first name or full name into the message. To keep your messages short, merge tags are capped at 10 characters. If your recipient’s name is longer than that, the message will use fallback text instead.

To add a link to your SMS campaign, paste in the full link rather than using a URL shortener. To keep your messages short, we’ll shorten all links as much as possible. They’ll look like: https://sqsp.io/placeholder.

Send an SMS campaign

To send an SMS campaign after you draft it:

  1. Click the Delivery tab.
  2. Name the SMS campaign. Recipients can't see this.
  3. Click Unique recipients and select a contact list.
  4. Click Timing to send the SMS campaign now or schedule it for later.
  5. Review the billing details, which include the number of recipients, the number of SMS messages the campaign will use, the total SMS credits the campaign will use, and how many SMS credits you have left in your billing period.
  6. When you’re ready, click Send to recipients.

Send a test SMS campaign

SMS campaign tests count against your SMS credits. To send a test SMS campaign:

  1. In the Delivery tab, click Send test.
  2. Enter your phone number.
  3. Click Send.

Can I unsend an SMS campaign?

No. You can’t unsend an SMS campaign.

What happens if some of my subscribers are outside the US?

SMS campaigns are only sent to US phone numbers. If you send a campaign to a contact list that includes non-us numbers, they’ll be excluded.

Observe Quiet Hours

When you send SMS marketing campaigns, you need to observe Quiet Hours, which are time periods when business SMS messages aren’t supposed to be delivered. These hours are set by federal and local laws, and are based on your recipient’s location, not your location. In the United States, the federal Telephone Consumer Protection Act requires Quiet Hours during 9:00 PM to 8:00 AM, though Quiet Hours in some states may vary and may include Sundays and holidays. You’re responsible for knowing and following the laws for the areas where you send SMS marketing.

To help you stay compliant, we don’t send SMS campaigns between the hours of 9:00 PM and 8:00 AM for the recipient, as determined by their mobile phone area code. We also don’t send SMS campaigns to recipients in certain states during these time periods:

  • Between 8:00 PM and 9:00 PM, for any recipients in Alabama, Florida, Louisiana, Maryland, Mississippi, Oklahoma, Tennessee, or Washington
  • Between 8:00 PM and 9:00 PM or between 8:00 AM and 9:00 AM, for any recipients in Connecticut or Nevada
  • Between 8:00 AM and 9:00 AM Monday through Saturday, or between 8:00 AM and 12:00 PM on Sundays, for any recipients in Texas

SMS campaigns scheduled for one of these prohibited times will be sent after Quiet Hours end. However, you always have the ability to change the date, time and frequency of SMS marketing campaign messages you send in order to stay compliant with applicable laws.

How do you know my recipients' location?

We use mobile phone area codes to determine your recipients’ location.

Collect and manage SMS subscribers

Collect SMS subscribers on your site using form blocks or import them from a .csv file.

Ensure you have an SMS marketing opt-in wherever you collect phone numbers for marketing purposes.

Import existing SMS subscribers

If you already have a list of SMS marketing subscribers, import a .csv file in the contacts panel.

Review sent SMS campaigns

To see your sent, drafted, and scheduled campaigns, open the SMS panel and click Sent, Drafted, and Scheduled.

Get more SMS credits

Upgrade your SMS billing plan at any time to get more SMS credits.

FAQ

Who can send SMS campaigns?

You can send SMS campaigns if you're in the United States, your site is set to English, and your business has been verified.

Who can receive SMS campaigns?

You can send SMS campaigns to US phone numbers. If your contact lists have phone numbers from different countries, they'll be excluded.

Can I choose a different toll-free number?

No. It's not possible to change your toll-free phone number once it's been assigned to you.

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Send SMS campaigns